Welcome To the Blog
Welcome to the site, my name is Geoffrey Cooling and I am the author here at Just Audiology Stuff. I have been involved in the Hearing Healthcare Profession for several years now. I initially worked as a Hearing Healthcare Professional for a large national retailer in Ireland. After several years in Practice I was approached to work for a manufacturer, where I was employed for four and a half years.
I recently Co-Founded Audiology Engine with Steve Claridge and we are now offering web-design, audiology SEO and content marketing services to the Audiology Profession internationally. We have had a pretty good response from the profession in the US and the UK so far.
This however is my personal blog, a blog that I have been writing for nearly five years. I haven't been nearly as prolific on here as I once was, but I still post from time to time. You can also catch some more web and marketing specific posts on Audiology Engine. Enjoy and please do comment
Audiology Engine
Audiology Engine was the shared brain child of myself and Steve Claridge. We combine our knowledge and skills to offer web development, audiology SEO and business development functions to the hearing healthcare market. We hope to offer products and services that will establish our Customer's on-line presence and drive their on-line audiology marketing success using
- Intimate Hearing Healthcare Industry Knowledge
- Intimate Understanding Of Patient Searches & Keywords
- Large Web Design & Development Experience
- Long Term SEO & Blogging Experience
- Humour, Hard Work & Pizazz
We offer best practice audiology SEO, web design, on-line hearing aid marketing and content marketing services to Independent hearing healthcare Practices worldwide. We have a proven track record of helping our customers excelling in the search engine rankings.
Hearing Healthcare, Our Demographic Are Not Online, The Lie Put To Bed
Senior Internet stats, how they shape up and why you should look at your online marketing strategy When I speak to people in our industry, I hear consistently “Well our demographic aren’t online really”. I have one word to say to that, Bunkum, here’s a second, Balderdash! Only this is…
Ear Works, Bringing Comprehensive Practice Management Software To Your Practice.
Ear Works, A Comprehensive And Powerful Management Software Bringing Real Control Over Your Practice Ear Works is a pretty impressive piece of practice management software, I found it easy to navigate and use with a logical work process, more of that later. The functions of Ear Works are comprehensive, it is…
HearForm, Everything But The Kitchen Sink
HearForm, Practice Management Software Extraordinaire The HearForm story began in July of 1992, it was introduced in response to a growing demand for an affordable and easy way to automate the basic rituals of a hearing healthcare practice. HearForm is in fact an elaborate template that runs on Apple’s…
Pass On Your Experience and Expertise
The Future Of Audiology I came across a great little forum recently, it has been set up as a knowledge and conversation point for Audiology Students. The idea is that they may share their experiences and pose questions pertaining to all things audiology. The questions posed and the posts made…
Word Of Mouth Has Moved Online, Have You?
Take note, these are the statistics that matter, word of mouth has moved online, have you? Regards Geoff
Our World Is Changing, Are You?, Did You Know?
Our world is changing, are you? Thank you to Mark Campbell for pointing this out to me. Regards Geoff
Keyword Searches Around Our Industry
Just exactly what is being searched pertaining to our industry In order to establish an SEO strategy for your business, you first have to identify the search terms that you want to target. I have done some generic searching based on our industry, I have not localised the results nor…
Our Demographic Are Not Online, The Lie Put To Bed
Internet stats, how they shape up When I speak to people in our industry about online marketing channels, I hear consistently “Well our demographic aren’t online really”. I have one word to say to that, Bunkum, here’s a second, Balderdash! Only this is a family blog and I have re-discovered…
Hearing Instrument Price List, Publish And Be Damned?
Could You, Should You, Would You? Your instrument pricing, should you make it easy to access? I have come across several different views on this question over the years. Historically I was taught that I should never really discuss pricing with prospects unless I was in consultation with them. Over…
Online Marketing Channels, Applying Commercial Strategy To Your Hearing Health Care Practice
Audiology Marketing Strategy For Lead Generation On A Hearing HealthCare Website In my post “Leveraging Keyword Search” I went through identifying the localisation of search phrases that you should cater to on your site. That is just the start of our task, after identifying those long tail phrases we then…