Welcome To the Blog
Welcome to the site, my name is Geoffrey Cooling and I am the author here at Just Audiology Stuff. I have been involved in the Hearing Healthcare Profession for several years now. I initially worked as a Hearing Healthcare Professional for a large national retailer in Ireland. After several years in Practice I was approached to work for a manufacturer, where I was employed for four and a half years.
I recently Co-Founded Audiology Engine with Steve Claridge and we are now offering web-design, audiology SEO and content marketing services to the Audiology Profession internationally. We have had a pretty good response from the profession in the US and the UK so far.
This however is my personal blog, a blog that I have been writing for nearly five years. I haven't been nearly as prolific on here as I once was, but I still post from time to time. You can also catch some more web and marketing specific posts on Audiology Engine. Enjoy and please do comment
Audiology Engine
Audiology Engine was the shared brain child of myself and Steve Claridge. We combine our knowledge and skills to offer web development, audiology SEO and business development functions to the hearing healthcare market. We hope to offer products and services that will establish our Customer's on-line presence and drive their on-line audiology marketing success using
- Intimate Hearing Healthcare Industry Knowledge
- Intimate Understanding Of Patient Searches & Keywords
- Large Web Design & Development Experience
- Long Term SEO & Blogging Experience
- Humour, Hard Work & Pizazz
We offer best practice audiology SEO, web design, on-line hearing aid marketing and content marketing services to Independent hearing healthcare Practices worldwide. We have a proven track record of helping our customers excelling in the search engine rankings.
Practice Management Software, What Do You Need From Your CRM?
Assisting Your Commercial Strategy In Your Healthcare Practice, Features & Benefits Of A CRM What features does a CRM need to deliver to become a real asset to your commercial strategy? A CRM can be of immense use to your Practice, it can gather data that is of real use…
Leveraging Key Word Search Knowledge For The SEO Of Your Web Marketing Channels
Healthcare Key Word & Long Tail Phrases, How To Leverage Them For Your Commercial Strategy. If you wish to turn your site into a lead generation site which allows you the opportunity to convert visitors to prospects, you need to localise your SEO strategy. The question as always…
Internet Strategy, Why Do You Have Social Media Involvement?
Applying a solid multiple channel internet strategy to your Practice I have watched with interest some debates of late pertaining to suitability of the Internet as a marketing channel for our industry. Particularly debates centred around social media and it’s power or indeed lack of power for marketing. Social media,…
CRM, CRM, CRM, I Dream Of CRMs
Leveraging CRM Functionality As A Commercial Strategy In Healthcare I have been quiet of late because I have started to research some of the commercial CRMs (Customer Relation Managers) that are designed for our sector. I hope to post reviews of each one over the following weeks here. I believe…
Taking The Sting Out Of Seasonality
Mail Marketing To Harmonise Cash Flow Seasonality is an issue in most businesses across many industries. We tend to see it in our industry as well, a lot of my customers have talked about the slow month or months. I had a conversation with one of my customers lately and…
Part Two, Applying Commercial Strategy To Your Hearing Healthcare Practice, Re-visiting The Ten Best Practices
10 Best Practices For Patient Retention In A Modern Hearing Aid Practice This is the second and last part of this article. 5. Employ a loyalty scheme for your Patients, whilst discount reductions on ancillary products such as batteries and cleaning care equipment should be a given, think about monetary…
Applying Commercial Strategy To Your Hearing Healthcare Practice, Re-visiting The Ten Best Practices
10 Best Practices For Patient Retention In A Modern Hearing Aid Practice I undertook a post a good while ago and it has proved to be one of the most popular on the blog. It was in relation to ten tips or best practices for Patient retention. I always meant…
Are You Missing The Cues? Open Questions And Understanding The Patient.
I was in a shop recently and witnessed a really angry customer giving it socks. The shop assistant in fairness wasn’t helping matters. This girl had probably never heard of customer service, let alone have a deep understanding of the concept. It was not pretty to watch so I did…
Fear Of The Unknown, Do You Help Overcome It
Communication with your Patients During a recent training session within the company we were going over a consultative form that we will be using in the future. I pointed out that during any consultative session that in order to remove the stress of the session and indeed the fear of…
The Thousand Yard View
How Is Your Business Doing? I attended a sales conference last week with a large element of training. The guy who designed and run the training is quite exceptional at what he does. This may not be always the case as I am sure both you and I can probably…