Welcome To the Blog
Welcome to the site, my name is Geoffrey Cooling and I am the author here at Just Audiology Stuff. I have been involved in the Hearing Healthcare Profession for several years now. I initially worked as a Hearing Healthcare Professional for a large national retailer in Ireland. After several years in Practice I was approached to work for a manufacturer, where I was employed for four and a half years.
I recently Co-Founded Audiology Engine with Steve Claridge and we are now offering web-design, audiology SEO and content marketing services to the Audiology Profession internationally. We have had a pretty good response from the profession in the US and the UK so far.
This however is my personal blog, a blog that I have been writing for nearly five years. I haven't been nearly as prolific on here as I once was, but I still post from time to time. You can also catch some more web and marketing specific posts on Audiology Engine. Enjoy and please do comment
Audiology Engine
Audiology Engine was the shared brain child of myself and Steve Claridge. We combine our knowledge and skills to offer web development, audiology SEO and business development functions to the hearing healthcare market. We hope to offer products and services that will establish our Customer's on-line presence and drive their on-line audiology marketing success using
- Intimate Hearing Healthcare Industry Knowledge
- Intimate Understanding Of Patient Searches & Keywords
- Large Web Design & Development Experience
- Long Term SEO & Blogging Experience
- Humour, Hard Work & Pizazz
We offer best practice audiology SEO, web design, on-line hearing aid marketing and content marketing services to Independent hearing healthcare Practices worldwide. We have a proven track record of helping our customers excelling in the search engine rankings.
Differentiation of Your Health Practice, Porter’s Generic Strategies
Image via Wikipedia Deciding On Differentiation In Your Hearing Health Practice Moving into the New Year is always a time to take stock of what has gone before and deciding how to move forward. This Year is no different, however the imperative on strategy for moving forward for our profession…
New Year Wishes
The Best For 2012 We face into a New Year that will bring us all new challenges, some of those challenges we personally or our Profession have never faced before. I don’t think this is a reason for trepidation, challenges should be seen as something that need to be accommodated and overcome.…
Ten, Eh Fifteen, No, Twenty Tips To Make Next Year A Success
Things You Need To Do To Ensure Your Health Practice Thrives In The New Year Here we are, the end of another year again, for me it is a time to thank my favorite deity that I have managed to get a year older. There was a time when that…
Client Orientated Scale of Improvement, The COSI and its uses In Your Hearing Health Consultation
Increasing Patient Engagement In Your Consultation I wrote some time ago about the COSI and its possible uses in your Hearing Health Practice. I would like to ponder it again and flesh out why I think it can really help you in your consultation. The COSI is an integral part…
End Of Year Joy!
Figures, Figures, Figures, KPIs & How To Use Them In Your Health Practice It is that time of year again, the time where you look back at what has passed and plan for what you would like to be ahead. In order to understand where you are going you really,…
Signing off
I am writing today with Christmas and New Year wishes to you all. It has been a tumultuous year for me personally and professionally, a bit of a roller-coaster really. Many of you contacted me personally with support prayers and best wishes during our recent time of stress. I would…
The Power Of Words, Sales Or Healthcare
Do You Sell, Or Do You Provide Healthcare? I am afraid my last post caused a bit of a storm, but hey, that is not necessarily a bad thing. A lot of conversation and differing points of view were aired, which was really refreshing. What struck me though was the…
Your Consultation, Is It As Powerful As It Could Be?
Are You Using The Power Of Engagement? Have you thought about your consultation process lately, really sat down and analyzed what you are doing and more importantly what you are saying. There are important things that you need to consider when you are analyzing your consultation process. How exactly…
The Return of the little man
After 6 days, my grandson is home and well, to say we are ecstatic is probably understating the depth of feeling. My grandson is fourteen months old, he was born with craniosynistosis, a condition where the sutures between the plates of the skull seal before birth. His problem was with…
Building Your Offline Community
Community, A Sound Commercial Strategy? By Geoffrey Cooling I have had a consistent thought process percolating for some time and I would appreciate some thoughts on it. I have a long held belief that the rise of Social media networks is intimately linked with the ongoing sense of loss of…