Welcome To the Blog
Welcome to the site, my name is Geoffrey Cooling and I am the author here at Just Audiology Stuff. I have been involved in the Hearing Healthcare Profession for several years now. I initially worked as a Hearing Healthcare Professional for a large national retailer in Ireland. After several years in Practice I was approached to work for a manufacturer, where I was employed for four and a half years.
I recently Co-Founded Audiology Engine with Steve Claridge and we are now offering web-design, audiology SEO and content marketing services to the Audiology Profession internationally. We have had a pretty good response from the profession in the US and the UK so far.
This however is my personal blog, a blog that I have been writing for nearly five years. I haven't been nearly as prolific on here as I once was, but I still post from time to time. You can also catch some more web and marketing specific posts on Audiology Engine. Enjoy and please do comment
Audiology Engine
Audiology Engine was the shared brain child of myself and Steve Claridge. We combine our knowledge and skills to offer web development, audiology SEO and business development functions to the hearing healthcare market. We hope to offer products and services that will establish our Customer's on-line presence and drive their on-line audiology marketing success using
- Intimate Hearing Healthcare Industry Knowledge
- Intimate Understanding Of Patient Searches & Keywords
- Large Web Design & Development Experience
- Long Term SEO & Blogging Experience
- Humour, Hard Work & Pizazz
We offer best practice audiology SEO, web design, on-line hearing aid marketing and content marketing services to Independent hearing healthcare Practices worldwide. We have a proven track record of helping our customers excelling in the search engine rankings.
Instant Patient Feedback And The Future of Fitting Hearing Aids
Patient Insights & Why It Could Change Everything A recent technology innovation from Unitron has really stoked my imagination. The feature if expanded in a small way and combined with cloud computing could change the first fit and fine tune of hearing aids forever. Resulting in better first fits and…
Unitron, Changing The Future Of Hearing Healthcare
Delivering Collaborative Care and Focused Technology So, many of you will know I like Unitron as a company, their devices are pretty good but it is their culture and vision that really does it for me. They are the only company that really focuses on supporting their customers for the…
Audiology SEO Book, SEO and Online Audiology Marketing Explained
Audiology Marketing in a Digital World A Modern Digital Audiology Marketing How To When I speak to business owners about Audiology SEO, it is often evident that they don’t really understand it. Designing an online Audiology marketing strategy can be daunting. SEO and Content Marketing sound exotic and complex, but…
Off-Site Lead Generation For Audiology
Optimising chair time with no effort lead generation In the last post I spoke about how prequalifying can make a difference to our business. I touched upon a piece of kit that will help us to pre-qualify and I speculated that it may well help us with lead generation in…
Pre-Qualifying Prospects in Audiology
Pre-Qualifying and Optimising Chair Time In my last article, I tried to challenge people to consider the status quo including the processes and journey we employ. I think by now we all understand the concept of disruptive innovation and how consumer demands drive change. However, over and above those pressures our industry,…
Changing the Audiology business model
A Broken Business Model This is the first in a series of explorations into changing our processes in order that we can deliver a more relevant service. Let’s explore how we can change the business model so that we can survive. In my last article, I said that I believe our…
Changing the conversation at BSHAA 2016
Selling Hearing Aids Or Providing Holistic Hearing Solutions I have just come back from a two-day speaking event at BSHAA 2016 where I had hoped to challenge delegates thinking on technology, our business model and what exactly they do. I think I did just that for the two separate groups…
Quicksin, Speech Perception, and Bi-CROS Use on Aidable Ears
What if QuickSin results on one ear show that while the loss is aidable, you need +30dB for any chance at speech perception in noise while the other ear is at +6dB? What if QuickSin results on one ear show that you may never be able to deliver speech perception…
ISHAA April Conference 2016 Report
An excellent two-day conference I have just come back from an excellent two-day Irish Society of Hearing Aid Audiologists conference that was focused on learning and discussion around the changing face of hearing aid provision in Ireland. The presentations and lectures were excellent as the often are, the tone of…
The Psychology Of an Australian Audiology Website
Search is search right? Most people would say search is search right, websites are websites? Most search terms used for hearing aids are pretty international? Generally, they would be right, however, what we find is that the psychology of prospects is not necessarily the same across the world. The feelings…