Skip to content
GooglePlus Twitter LinkedIn Facebook
  • Home
  • Commercial Strategy
  • Industry News
  • The Author
  • Online Audiology Marketing
  • Practice Management
  • Aud On Twitter
GooglePlus Twitter LinkedIn Facebook

Just Audiology Stuff

A Resource For Online Audiology marketing and Audiology SEO
  • Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
    To find out more, including how to control cookies, see here: Cookie Policy
Skip to content
  • Home
  • Commercial Strategy
    • Patient Retention Strategies
    • Sales Strategy
  • Industry News
  • The Author
    • Thoughts
    • Personal thoughts
    • Contact Form
  • Online Audiology Marketing
    • SEO Strategies
    • Audiology Marketing
  • Practice Management
    • Practice Management Software
  • Aud On Twitter
Online Audiology Marketing Practice Management Commercial Strategy Patient Retention Strategy Audiology SEO How To Guide

Online Audiology Marketing

Audiology SEO and Content Marketing ideas for the modern Audiology Practice
Read More

Practice Management

Practice management and Patient retention strategies that will drive business stability
Read More

Commercial Strategy

Commercial Strategy To Drive And Sustain Your Practice
Read More

Patient Retention Strategy

You have them, Patient Retention Strategies will help you keep them
Read More

Audiology SEO How To Guide

Simple clear book outlinging digital marketing and SEO for Audiology websites, buy yours here
Read More

Welcome To the Blog



Welcome to the site, my name is Geoffrey Cooling and I am the author here at Just Audiology Stuff. I have been involved in the Hearing Healthcare Profession for several years now. I initially worked as a Hearing Healthcare Professional for a large national retailer in Ireland. After several years in Practice I was approached to work for a manufacturer, where I was employed for four and a half years.

I recently Co-Founded Audiology Engine with Steve Claridge and we are now offering web-design, audiology SEO and content marketing services to the Audiology Profession internationally. We have had a pretty good response from the profession in the US and the UK so far.

This however is my personal blog, a blog that I have been writing for nearly five years. I haven't been nearly as prolific on here as I once was, but I still post from time to time. You can also catch some more web and marketing specific posts on Audiology Engine. Enjoy and please do comment

Audiology Engine

Audiology Engine was the shared brain child of myself and Steve Claridge. We combine our knowledge and skills to offer web development, audiology SEO and business development functions to the hearing healthcare market. We hope to offer products and services that will establish our Customer's on-line presence and drive their on-line audiology marketing success using

  • Intimate Hearing Healthcare Industry Knowledge
  • Intimate Understanding Of Patient Searches & Keywords
  • Large Web Design & Development Experience
  • Long Term SEO & Blogging Experience
  • Humour, Hard Work & Pizazz


We offer best practice audiology SEO, web design, on-line hearing aid marketing and content marketing services to Independent hearing healthcare Practices worldwide. We have a proven track record of helping our customers excelling in the search engine rankings.

Audiology 2.0, what is it and what will it mean?

Geoffrey Cooling May 1, 2018 May 1, 2018Commercial Strategy 0

Hearing healthcare has been in a state of flux for many years, however, with the introduction of the OTC legislation, it seems that all of the threats to the traditional model have converged to apply maximum pressure on us. I don’t think that the belief that the sky is falling is…

Continue reading

Why Auditdata Systems Offer Outstanding Commercial Information For Audiology

Geoffrey Cooling March 20, 2018 March 20, 2018Commercial Strategy, Practice Management, Practice Management Software 0
Strato Client Screen

In-depth Analytics Like Never Before I have been asked a few questions based on my last article. So I thought rather than answer questions individually, I would just write an article. Seems the easiest way. So, here it is, why do I think Audidata systems offer so much and what…

Continue reading

Auditdata, Interesting Company, Far Sighted Products

Geoffrey Cooling March 17, 2018 March 18, 2018Practice Management, Practice Management Software 0
Strato Client Screen

I got to spend a little time with a Danish company named Audidata recently, as you may know, I am fascinated with Patient management systems as a commercial strategy, not just a clinical need. Audidata are doing some really fascinating things in this sphere

Continue reading

Blueprint OMS and the General Data Protection Regulation (GDPR)

Geoffrey Cooling February 16, 2018 February 16, 2018Practice Management, Practice Management Software 0
Blueprint OMS

GDPR Data Compliance and Practice Management Software With GDPR approaching, it is important that your practice management system is compliant. It is also important to realise that even if you are using a compliant software system, how you handle the data is as important. A compliant software system does not…

Continue reading

Cognitive Bias and Hearing Aid Provision

Geoffrey Cooling January 21, 2018 January 21, 2018Personal thoughts cognitive bias, Hearing aid, Signia, Signia Nx 0
Telecare from Signia

Don’t let cognitive bias interfere with hearing aid recommendation I had the pleasure recently of making a short presentation to some Irish hearing aid audiologists on my experience with the latest Nx hearing aids from Signia. During the day and listening to some of the other presenters and the Dispensers…

Continue reading

Don’t fine tune or programme Widex Bi-CROS with latest Compass Software

Geoffrey Cooling November 30, 2017 November 30, 2017Uncategorised 4

The one with the Widex Bi-CROS System, the latest Compass Software and the perplexed Patient Interesting problem today, I was demonstrating a Widex Bi-CROS system to a prospective customer and it failed spectacularly, leaving me a little red-faced. Let me explain, first, some background. Set Them Up & Disconnect So,…

Continue reading

Kuduwave Audiometer & Why it Rocks

Geoffrey Cooling November 2, 2017 January 14, 2020Commercial Strategy 3

An Ideal Audiometer For Mobile Practices, Hell, an Ideal Audiometer For Any Practice First off, the important bit, I received no inducement, gifts or payment of any kind for this article (please offer it, I am not above bribery). So, the thoughts here are my own and haven’t been swayed…

Continue reading

GDPR, Patient Data & Why You Need To Consider Your Data Security

Geoffrey Cooling October 15, 2017 October 15, 2017Practice Management 0
GDPR

GDPR and The Effect on Data Security I recently published an article on LinkedIn detailing what GDPR is, and why it will have massive effects on the audiology profession across Europe. The real issue I see is that no one seems to be talking about something that will be enforced…

Continue reading

Astonishing Evidence Uncovered

Geoffrey Cooling August 20, 2017 August 20, 2017Industry News, Uncategorised 11
The little Book

If You Have Reached Here Without Sharing, Well Done Welcome to a social experiment on critical thinking If you have in fact reached this page without sharing the post, well done, you are awarded the Geoffrey Cooling Critical Thinking Badge of honour. If you have in fact reached this page…

Continue reading

Free Hearing Tests

Geoffrey Cooling May 23, 2017 May 23, 2017Commercial Strategy 2

The perception of free Why do we offer free hearing tests? Don’t get me wrong, I understand the impetus to do so. Everyone else is right? I think we should question that though. It’s easy for me to say that though, I never did anything on the basis that all the…

Continue reading

«‹34567›»
  • Home
  • Commercial Strategy
  • Industry News
  • The Author
  • Online Audiology Marketing
  • Practice Management
  • Aud On Twitter
I hope you enjoy the articles, if you want more specific Online Audiology Marketing articles that include web design and Audiology SEO tips please take a look at www.audiologyengine.com
Powered by Nirvana & WordPress.
GooglePlus Twitter LinkedIn Facebook