Welcome To the Blog
Welcome to the site, my name is Geoffrey Cooling and I am the author here at Just Audiology Stuff. I have been involved in the Hearing Healthcare Profession for several years now. I initially worked as a Hearing Healthcare Professional for a large national retailer in Ireland. After several years in Practice I was approached to work for a manufacturer, where I was employed for four and a half years.
I recently Co-Founded Audiology Engine with Steve Claridge and we are now offering web-design, audiology SEO and content marketing services to the Audiology Profession internationally. We have had a pretty good response from the profession in the US and the UK so far.
This however is my personal blog, a blog that I have been writing for nearly five years. I haven't been nearly as prolific on here as I once was, but I still post from time to time. You can also catch some more web and marketing specific posts on Audiology Engine. Enjoy and please do comment
Audiology Engine
Audiology Engine was the shared brain child of myself and Steve Claridge. We combine our knowledge and skills to offer web development, audiology SEO and business development functions to the hearing healthcare market. We hope to offer products and services that will establish our Customer's on-line presence and drive their on-line audiology marketing success using
- Intimate Hearing Healthcare Industry Knowledge
- Intimate Understanding Of Patient Searches & Keywords
- Large Web Design & Development Experience
- Long Term SEO & Blogging Experience
- Humour, Hard Work & Pizazz
We offer best practice audiology SEO, web design, on-line hearing aid marketing and content marketing services to Independent hearing healthcare Practices worldwide. We have a proven track record of helping our customers excelling in the search engine rankings.
What changes will remote care bring?
With the recent introduction of remote support by Phonak, that brings to three of the major hearing brands to offer telecare services. Although, there are rumours that the others will soon follow. What will it mean for hearing care? That is the interesting question, what will telecare mean for the…
Can You Afford To Have Your KPIs Misinforming You?
Tough Environment, Changing Challenges Our business has been getting tougher for many years and it will soon face unique and unprecedented challenges. The rewards always go to those who know what is working and what is not in tough business environments. In a challenging business environment, an understanding of what…
Framing The Future
I have been thinking; the wife says that is never a good thing, thinking about how both our industry and profession will change over the next few years. At BIHIMA, I gave a talk on the future client and the future business. While I challenged delegates to consider what they did,…
How Practice Design Can Affect Your Bottom Line
I was at a conference recently and I shared some time with Dean Waugh who is the owner of RED, a design agency. Dean specialises in Optical Practices but he has worked with some Premium Audiological Practices in the past. I believe that how you design and deploy your Practice…
Enterprise Solutions For Enterprise Audiology Problems
Primus Business Analytics & Enterprise Audiology I have been working very closely with the Auditdata team over the last couple of months testing and assessing their systems. I believe that their latest offering can finally resolve the consultation process compliance issue across enterprise level organisations. I also think that it solves many…
The Future Client, The Future Profession
I gave a talk in Birmingham recently for the inaugural BIHIMA Conference on the future Audiology Client. The conference was excellent and I was glad I was asked to speak. The talk appeared to go down well on the day although in my usual style I may have been a…
GDPR, Permissions, Documentation and Automation
Auditdata Introduced Interesting New Feature A recent article from Auditdata, the makers of Strato, on GDPR and permissions caught my eye recently. They have introduced a brand new feature within Strato that allows you to gain and store permissions for data use within the system. Generic and Customisable The feature…
BIHIMA Conference Birmingham
Looking To The Future of Hearing Care I just spent the last few days at the inaugural British and Irish Hearing Instrument Manufacturers Association conference in Birmingham. The conference theme was the future of hearing care. While there was an exhibition hall that included all of the big manufacturers, the…
Audiology 2.0, The Services & Products
If you have been following my navel-gazing in the last two articles, you will know by now that I believe what we do today, will bear only a passing resemblance to what we will do in the future. In this article, I will try to investigate that future and what…
So What Will Audiology 2.0 Consist Of?
In the last article, I spoke about why the business of Audiology needed to change. External pressures, internal pressures and a changing customer will force changes upon us. In this article, I would like to do a bit of navel-gazing about what that change will look like in relation to…