Using direct mailing as part of your healthcare marketing strategy in hearing healthcare By Geoffrey Cooling Direct mailing can be an integral and effective part of your healthcare marketing strategy, if done correctly. It can be disastrous for your Practice and your brand if done incorrectly. But what is…
Running an Open Day as part of your healthcare marketing strategy By Geoffrey Cooling Open house or open day events are a traditional and long used healthcare marketing strategy in the hearing healthcare profession. Lately there has been much discussion in relation to the efficacy and return…
Healthcare marketing and the internet, what the latest stats mean for your healthcare marketing strategy By Geoffrey Cooling Our friends at Pew Research Center have been busy again, their recent study relates health care and the web. According to the study, of the 81% of U.S. adults who use the…
Can testimonials be effective in your healthcare marketing? By Geoffrey Cooling I have spoken previously about social proof and in particular the use of testimonials. More and more research undertaken points to the impact of social proof on buying patterns. Particularly in the purchase of big ticket items. In fact…
Super charge your healthcare marketing strategy by answering your prospective Patients questions By Geoffrey Cooling Content marketing should be an integral part of your online healthcare marketing strategy. Even if that content is just part of your website and not part of a regularly updated blog. A blog should be…
Service Providers That May Assist Your Healthcare Marketing Strategy. By Geoffrey Cooling Last night I attended a talk in Belfast on SEO for small local companies. The Presenter David Horn gave an excellent basic lecture on best SEO Practices as they apply to local businesses. He also clearly set out…
Will emotion help you engage prospective Patients with your healthcare marketing? By Geoffrey Cooling The generation of emotion may be the answer in your healthcare marketing. If something we meet in our lives stirs a strong emotion we usually remember it. Lets try it out, picture this, you are at…
Which social media channel for your healthcare marketing activities? By Geoffrey Cooling If you want to include social media channels in your healthcare marketing activities. It is important to have an idea about the demographic make up of those channels. Initially lets think about the age demographics that we are…
Can you engender trust in your healthcare marketing? By Geoffrey Cooling The simple answer is you can and if you do, you will be a winner. According to the latest research undertaken by Pew Research as detailed in Reach 70 Million a lot of people are searching online for health…