An introduction to ZipHearing.com We have a guest post today by Jeff Hall about www.ziphearing.com. It’s an interesting concept that a lot of work and thought has been put into. Something of which I will talk about later. Enjoy. By Jeff Hall As hearing health care providers, it sometimes seems…
I have brought up the engenderment of trust in healthcare marketing before. I spoke about engendering trust in your online and offline marketing. I asked a lady I have come across to guest post for us in relation to engendering trust through website design. Shelly Caldwell works for Toolbox 4…
Healthcare marketing and the internet, what the latest stats mean for your healthcare marketing strategy By Geoffrey Cooling Our friends at Pew Research Center have been busy again, their recent study relates health care and the web. According to the study, of the 81% of U.S. adults who use the…
Publishing Your Price List As Part Of Your Audiology Marketing Strategy I published a post on the old blog called Hearing Instrument Price List, Publish And Be Damned? The article caused a bit of furore, splitting readers into two camps. Those that saw the how it fit into their audiology…
How, Why and Where A hearing healthcare blog should really be the main platform for your inbound marketing strategy. Inbound marketing is a term that simply covers marketing that your prospective customers search out as opposed to you actively delivering it to them. A blog is where you can display…
Online Audiology Marketing Is nearly always free You want to eat, you have to undertake marketing. Pretty simple fact really, marketing your business is something you can’t avoid. But what channels will you use in order that potential customers find you? Have you thought about on-line audiology marketing channels?
Deploying A Hearing Aid & Optical Campaign We should take every opportunity to apply sound business strategies in our hearing healthcare Practices. Particularly as we face even more competitive times. With this in mind we need to consider how synergistic business relationships may be of real benefit to us. I…
But Don’t Rush To Claim Yours Yet Google has announced that they are going to launch vanity URLs for Google+. I would have to agree with the general consensus among marketers that it is about time. Up to now your Google+ profile has been identified by an indecipherable number. Mine…
The Hearing Pages I have come across Markus Hilbert several times on some of the sites that I wander through undertaking research and conversing with other folk in our industry. He has always struck me as a man who has it going on, although this may be because a…
I was asked to have a look at a new website recently for feedback. I have to say I am thoroughly impressed with the vision that has been deployed. In essence the website is a tool that allows a practice engage and manage new users during their trial or…