GN ReSound To launch New Platform In September


New Platform Just In Time For EUHA?

In an announcement on the 9th of August GN ReSound announced the launch of a new high end platform as reported by Reuters:

COPENHAGEN, Aug 9 (Reuters) – GN Store Nord plans to keep pace with developments in smart phone technology when it launches iphone-compatible hearing aids next month, the company said on Thursday.
Lars Viksmoen, head of the group’s hearing aids division ReSound, said the new premium hearing aids will be based on the 2.4 gigahertz (GHz) frequency used by smart phones such as Apple’s iPhone and other mobile electronic gadgets.

They announced that the new product would continue to use the 2.4 gigahertz connection frequency. So it looks like they will continue with Bluetooth despite the power drain issues. The Alera product has been a resounding, forgive the pun, success internationally and they are riding high. Reported financial results were excellent.

However all was not good as GN’s stock dropped the next day because of the announcement as reported by Bloomberg. It appears that the market was a little jittery at the execution risks of launching a new product.



About Geoffrey Cooling

my name is Geoffrey Cooling and I am the author here at Just Audiology Stuff. I have been involved in the Hearing Healthcare Profession for several years now. I initially worked as a Hearing Healthcare Professional for a large national retailer in Ireland.

After several years in Practice I was approached to work for a manufacturer, where I was employed for five years. I am now the Co Founder of a business called Audiology Engine. We design websites, undertake content marketing and generally look after everything digital for audiological practices. I am also a contributor to many hearing profession periodicals and websites.

I have written two commercially available books, The Little Book of Hearing Aids which is written for hearing aid consumers and Audiology Marketing in a Digital World which is written for Audiology Practice Owners. They are both available in Paperback and Kindle versions on Amazon. I also write for consumers on the website Hearing Aid Know, which is a website with the mission of demystifying hearing aids, their types and their technology.

I have a great interest in commercial strategy as it applies to Healthcare in general and specifically to Hearing Healthcare. I also have a great interest in the psychology of sales and human interaction. I have been involved with social media for some time, both personally and professionally. I find the engagement and discourse on some social media channels fascinating.

I instituted social media strategy for the company I worked for as an experiment. That experiment soon spread throughout the company and I am proud to say that the company is probably one of the most active in the industry. I would like to point out that all views, opinions and thoughts here are mine own. Unless of course they have been planted by the pod people, you just can’t take your eyes off the pod people. Those views do not necessarily reflect upon any views or opinions held by my employer, if I ever get another one.

I think that our industry is in the middle of a time of huge change, I think that the change will be forced by both internal and external pressure. I think that private Independent Healthcare Practices will have to be smart and lithe of feet in order to meet these changes. I hope that some of my blatherings are of benefit to those Practices, Independent Hearing Healthcare Practices need to survive. I believe that if that occurs it will be of real benefit to Patients.

I hope that I, and my writings will play a small part in their continued success.

Let me know what you think