Healthcare Marketing, Engendering Trust Through Website Design,

I have brought up the engenderment of trust in healthcare marketing before. I spoke about engendering trust in your online and offline marketing. I asked a lady I have come across to guest post for us in relation to engendering trust through website design. Shelly Caldwell works for Toolbox 4…

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The RATER Model, Assessing Your Healthcare Marketing Channels

A new use of an old tool, assessing your healthcare marketing channels By Geoffrey Cooling I use the RATER model quite a lot when I am assisting with the business development of my customer healthcare Practices. I think that it is a fantastic, if slightly complex tool. During a recent…

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Direct Mailing As Part Of Your Healthcare Marketing

Using direct mailing as part of your healthcare marketing strategy in hearing healthcare By Geoffrey Cooling    Direct mailing can be an integral and effective part of your healthcare marketing strategy, if done correctly. It can be disastrous for your Practice and your brand if done incorrectly. But what is…

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Open Days As Part Of Your Healthcare Marketing

Running an Open Day as part of your healthcare marketing strategy   By Geoffrey Cooling     Open house or open day events are a traditional and long used healthcare marketing strategy in the hearing healthcare profession. Lately there has been much discussion in relation to the efficacy and return…

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Healthcare Marketing, Pew Research Highlights The Importance Of Content

Healthcare marketing and the internet, what the latest stats mean for your healthcare marketing strategy By Geoffrey Cooling Our friends at Pew Research Center have been busy again, their recent study relates health care and the web. According to the study, of the 81% of U.S. adults who use the…

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Deploying Social Proof on Your Healthcare Marketing Channels

Leverage testimonials in your healthcare marketing By Geoffrey Cooling In a recent article I spoke about social proof or testimonials in healthcare marketing strategy. I think we can agree that they have great power to sway people during the purchase decision. With that clearly in mind perhaps you should consider…

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Social proof in healthcare marketing

Can testimonials be effective in your healthcare marketing? By Geoffrey Cooling I have spoken previously about social proof and in particular the use of testimonials. More and more research undertaken points to the impact of social proof on buying patterns. Particularly in the purchase of big ticket items. In fact…

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Use Prospective Patients Questions for Your Healthcare Marketing

Super charge your healthcare marketing strategy by answering your prospective Patients questions By Geoffrey Cooling Content marketing should be an integral part of your online healthcare marketing strategy. Even if that content is just part of your website and not part of a regularly updated blog. A blog should be…

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Driving Success In 2013, Shake Up Your Healthcare Practice

Planning To Rock 2013? Take Some Time To Consider The Following By Geoffrey Cooling I am sure that you want 2013 to be a success for your Practice. Here are a couple of things you can do in order to weigh the year in your favour; Take a long look…

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