Your Consultation, Have You Looked At It Lately?

Now More Than Ever, You Need To Assess Your Consultation Regularly

I wrote a post last year in relation to consultation Practice. It actually caused a bit of a furore because it offended some with its sales reference. This was actually quite nice for two reasons. It meant that people were reading the blog and they took it seriously enough to be annoyed.

I stand by every word I said in that article, reading it the other night I thought that the points made in the article are more valid now. With both internal and external pressures on our profession we have to establish our worth in the process of hearing better. Not just establish our worth but establish beyond doubt that we are central to the process.

How can we do this, we could lobby, release statements and discuss our position in the process at every level. We need to do this and I think representative organisations will do exactly that. However, you, the healthcare provider can do as much or even more every day. Through your consultation and your on-going care and service you can establish not just yourself, but our profession in that position.

That is why you need to regularly assess your consultation. Your consultation is probably the first time that your prospective Patients get a sense of you as a healthcare professional. Maybe the first time they get a sense of our part in the process of hearing better.

How important then do you think your consultation process is?

You can read the article in .pdf format below, I hope you may re-consider it in the light of recent events around our profession. I also hope that the article is of value to you in the assessment of your consultation.



 The Consultation Why When And How

About Geoffrey Cooling

my name is Geoffrey Cooling and I am the author here at Just Audiology Stuff. I have been involved in the Hearing Healthcare Profession for several years now. I initially worked as a Hearing Healthcare Professional for a large national retailer in Ireland. After several years in Practice I was approached to work for a manufacturer, where I was employed for five years. I am now the Co Founder of a business called Audiology Engine. We design websites, undertake content marketing and generally look after everything digital for audiological practices. I am also a contributor to many hearing profession periodicals and websites. I have written two commercially available books, The Little Book of Hearing Aids which is written for hearing aid consumers and Audiology Marketing in a Digital World which is written for Audiology Practice Owners. They are both available in Paperback and Kindle versions on Amazon. I also write for consumers on the website Hearing Aid Know, which is a website with the mission of demystifying hearing aids, their types and their technology. I have a great interest in commercial strategy as it applies to Healthcare in general and specifically to Hearing Healthcare. I also have a great interest in the psychology of sales and human interaction. I have been involved with social media for some time, both personally and professionally. I find the engagement and discourse on some social media channels fascinating. I instituted social media strategy for the company I worked for as an experiment. That experiment soon spread throughout the company and I am proud to say that the company is probably one of the most active in the industry. I would like to point out that all views, opinions and thoughts here are mine own. Unless of course they have been planted by the pod people, you just can’t take your eyes off the pod people. Those views do not necessarily reflect upon any views or opinions held by my employer, if I ever get another one. I think that our industry is in the middle of a time of huge change, I think that the change will be forced by both internal and external pressure. I think that private Independent Healthcare Practices will have to be smart and lithe of feet in order to meet these changes. I hope that some of my blatherings are of benefit to those Practices, Independent Hearing Healthcare Practices need to survive. I believe that if that occurs it will be of real benefit to Patients. I hope that I, and my writings will play a small part in their continued success.

Let me know what you think