Geoffrey Cooling, Irish hearing aid blogger and author

Geoffrey Cooling is an Irish hearing care blogger and the author of The Little Book of Hearing Aids and Audiology Marketing in a Digital World. He has been involved in the Hearing Healthcare Profession since 2007 when he qualified as a hearing aid audiologist. He has worked in private practice and for a major hearing aid manufacturer. He has become recognised as an authority within the field of hearing care and hearing aids.

Made For iPhone Hearing Aids And their Impact On Hearing Healthcare

Geoffrey Cooling January 15, 2013 January 15, 2013Commercial Strategy 2

What effect will Made For iPhone hearing aids have on our profession? By Geoffrey Cooling As we all by now know, made for iPhone hearing aids are on their way. Recently GN ReSound released its first made for iPhone accessory and app. The release of actual made for iPhone hearing…

GN ReSound Introduces First Made for iPhone Accessory & Accompanying App

Geoffrey Cooling January 9, 2013 January 9, 2013Industry News 2

“GN ReSound Leads the Hearing Aid Industry’s Wireless Revolution with the First Made for iPhone Accessory & Accompanying App” By Geoffrey Cooling Fresh off the presses folks, Resound has disseminated a press release pertaining to the venture into made for iPhone aids. A new Phone Clip and accompanying app are…

Use Prospective Patients Questions for Your Healthcare Marketing

Geoffrey Cooling January 7, 2013 January 7, 2013Online Audiology Marketing 0

Super charge your healthcare marketing strategy by answering your prospective Patients questions By Geoffrey Cooling Content marketing should be an integral part of your online healthcare marketing strategy. Even if that content is just part of your website and not part of a regularly updated blog. A blog should be…

Your Strategy for Success – guest post on A.U. Bankaitis’s Blog

Geoffrey Cooling January 4, 2013 January 4, 2013Commercial Strategy 0

Your Strategy for Success in 2013 – guest post by Geoffrey Cooling | A.U. Bankaitis’s Blog. I was honoured to guest post on A.U. Bankaitis’s Blog recently. You can view the post at the above link, while you are there take time to look around. There are some pretty good…

Pricing On Your Healthcare Marketing Channels

Geoffrey Cooling January 4, 2013 January 4, 2013Online Audiology Marketing 0

How Should You Put Pricing on Your Healthcare Marketing Channels? By Geoffrey Cooling Often in our profession, Practice owners choose not to include pricing on their online healthcare marketing channels. Requiring any potential Patient to instead call or visit the Practice for a quote. The reasoning behind this is understandable,…

Driving Success In 2013, Shake Up Your Healthcare Practice

Geoffrey Cooling January 1, 2013 January 1, 2013Commercial Strategy 2

Planning To Rock 2013? Take Some Time To Consider The Following By Geoffrey Cooling I am sure that you want 2013 to be a success for your Practice. Here are a couple of things you can do in order to weigh the year in your favour; Take a long look…

Signing Off 2012

Geoffrey Cooling December 31, 2012 December 31, 2012Thoughts 2

Happy New Year By Geoffrey Cooling 2012 has been a most interesting year for me both personally and professionally. I took the decision to move the blog to this domain in August of this year. The original personal blog is still quite active receiving quite a few views every week.…

Worried Much? Perspective On Business Issues

Geoffrey Cooling December 28, 2012 December 28, 2012Personal thoughts 2

When times are difficult, or if you have a difficult experience, you need some perspective By Geoffrey Cooling As a business owner, you have the full responsibility for your business. This can be a difficult and stressful enough position when the times are good. it is even more difficult when…