Social Media As Part Of Your Audiology Marketing Strategy In our increasingly competitive industry, it is increasingly hard for an Audiological Practice to stand out from the crowd. There are hard differentiators, such as price, that we compete on, however, there are also soft differentiators such as Patient engagement, empathy…
I have uploaded an updated presentation that I first gave a year ago in relation to modern practice management. I hope you find it of use. Regards Geoff
How Small Practices Can Beat The Big Boys With Clever Audiology Marketing Strategy Okay, we know the big boys can bring plenty of money to the fray. Their budgets for audiology marketing simply dwarf most small Practice’s allowance. Believe me that’s okay, they might have a lot to spend, but…
I would welcome anybody to guest post on Just Audiology Stuff. Particularly anybody who does not necessarily share my views. Hearing things from the same slant can be quite boring, so I would like to offer the site as a soapbox to all angles. Our profession, like many is made…
Publishing Your Price List As Part Of Your Audiology Marketing Strategy I published a post on the old blog called Hearing Instrument Price List, Publish And Be Damned? The article caused a bit of furore, splitting readers into two camps. Those that saw the how it fit into their audiology…
Commoditization of hearing aids not in the interests of the Patient Tim Trine of Starkey Hearing posted an article to the Starkey blog a few days ago in answer to the joint announcement made by the ADA, ASHA and AAA. Oh and the Judeans’ People’s Front, or was that the…
The IPRO Practice Management System, Thorough,efficient, Comprehensive Practice Management Software Co-Authored By Lynne Leeming & Geoffrey Cooling The IPRO practice management system is a commercially available Practice Management Software that is designed and distributed by HS IPRO International. The software was originally designed for the Optical profession, but has been…
Audiology Marketing, Set Up The Channels You Are Going To Use In Your Online Strategy Initially you need to consider which channels you will leverage in your audiology marketing strategy. I would recommend Twitter, Google+ and WordPress for the blog. You have to understand how each works and more importantly…
Use of Video In Your Practice Waiting Room I have spoken about this before in a post named Leveraging Your Waiting Room on my old blog. It must have had some validity, because a guy I have a great deal of respect for named Steve Claridge has written a post…
The Invisible Hearing Aid In Ireland, Leveraging keywords for Value as part of your Audiology Practice Marketing Strategy One of my customers, Celtic Hearing, has just deployed two new video adverts as part of their Audiology Practice Marketing. They will be used in a TV Campaign that they are about…