Now More Than Ever, You Need To Assess Your Consultation Regularly I wrote a post last year in relation to consultation Practice. It actually caused a bit of a furore because it offended some with its sales reference. This was actually quite nice for two reasons. It meant that people…
Let’s Talk Online Audiology Marketing Strategy I have talked probably incessantly at this stage about online audiology marketing. I hope I haven’t bored you to tears. I had a conversation with someone the other day about online strategy. I quickly realised that perhaps I had Only vaguely touched on overall…
Mumbai, Maharashtra, July 5, 2012 /India PRwire/ — Widex India unveiled and showcased its latest additions- WIDEX MENU is a new flexible product family in the basic segment which can be upgraded from a 3 channel hearing aid (ME3) to 5 or 10 channels (ME5 and ME10). Padmashree Syed Kirmani,…
Commercial Management Of Patients In a Modern Hearing Healthcare Practice The future profitability and growth of your hearing healthcare practice is already in your hands. On-going success in your business is all about the information that you actually hold. Your business can thrive from the careful tending of your existing…
Leveraging All Channels To Run An Online Audiology Marketing Campaign You have heard me talk about running an online campaign, you have also heard me speak about leveraging a blog and other channels to do it. So I would like to show you exactly what I mean. This is a…
How, Why and Where A hearing healthcare blog should really be the main platform for your inbound marketing strategy. Inbound marketing is a term that simply covers marketing that your prospective customers search out as opposed to you actively delivering it to them. A blog is where you can display…
A blog should be a large part of your online audiology marketing strategy A blog is key to your online audiology marketing strategy, content marketing as its known, is king. It allows you to engage with your prospective customer in a non threatening non aggressive way. In fact if you…
Unbundling Hearing Aid Fees. Meeting Consumer Demands Or Re-claiming Your Worth? In my last post I raised the question “Do we actually know what the Consumer thinks?” One thing is certain, if you undertake research into what hearing instrument users are saying among themselves, things become clear. They don’t understand…
Business is being turned on its head, our profession will be no different. You Need To Be Aware Of That. Facing The Future Of The Hearing Profession With recent events clearly in our mind, we know that the hearing profession may be facing great change. In fact we need to…
The Hearing Loss Association of America responded to the Joint statement of the AAA, the ADA and ASHA. with a statesment of their own. It welcomed the statement saying: HLAA applauds ADA, the Academy, and ASHA for joining HLAA in supporting consumer needs and setting a path for audiologists to…