The articles in this category cover all elements of commercial Strategy in hearing healthcare
The Impact of Modern Integrated Device Thinking on The Hearing Industry I recently wrote about Hearables and their possible influence on the future of the retail hearing healthcare profession. I think that it could go several ways but the impact will be immense no matter what. Lets look at the…
The Future Just Keeps Getting More Interesting, Hearables Are About To Change Your World Forever! Hearables is the latest term coined to describe the advent of wearable computing devices. Of all of the innovations exploding onto the market these have the possibility for greatest affect on our entire industry. That…
BSHAA Congress 2014 Coventry It has all been confirmed, I will be hosting one of the breakout sessions at the 2014 BSHAA Congress. My session will cover where we are right now, where we may well be in a couple of years and how you can ensure you are there.…
Online Audiology Marketing Help For Free I recently received an invite to publish on LinkedIn. A new feature that LinkedIn has introduced as part of your profile page. It has been extended to some people for several reasons initially, but it will be available to everyone soon enough. So whilst…
Interesting moves afoot Watson! So Starkey have officially announced their entrance into the Made For iPhone battle. They are to launch the Halo at the end of this month. It looks like this segment will just grow and grow. But wait there’s more, Oticon have made known their intention to…
New Free E-Book For Download I have written a new e-book named Marketing, Business Management and Patient Retention in Audiology. You can download it free here Grab Your Copy Here It updates the earlier free e-book with new ideas, new tips and new strategies. If you have any feedback, it would be…
Online and offline advertising in the audiology world, how can you stand out? Your advertising is product based, but you know it is demeaning your profession. Want to change it? Let’s look at how. Above you can see elements of a slider that we use on our site. The elements…
The key to your success is in your hands, but I feel your pain Being back in the retail end of the business is a mixed bag of emotions for me. I get the opportunity to try out all of the things I have talked about for some years. However,…
PSAPs and reader glasses, challenges for Audiologists and Opticians? I had a really interesting conversation with an Optician the other day. We happened to be discussing the challenges for independent healthcare providers. They have already met most of the challenges we face today. If they are still in business, they…
Hearing Aid Search Term Happiness I have been exceptionally busy in my new position in the last six weeks. Of course this has involved my working in or on several areas of the business such as Practice Management, Referral Networks etc . One of these areas has of course been marketing and…