Articles covering online marketing strategies and deployment for the hearing healthcare profession
Just exactly what is being searched pertaining to the Hearing Healthcare Profession In order to establish an SEO strategy as part of your audiology marketing deployment, you first have to identify the search terms that you want to target. I have done some generic searching based on our industry, I…
SEO Tactics, Online Marketing Strategy for Hearing Healthcare Search Engine Optimisation. Search Engine Optimization (Photo credit: Hobo!) One of the few things that I can say about most of the people within this business with some confidence is that search engine optimization (SEO) is the last thing on their…
Senior Internet stats, how they shape up and why you should look at your online marketing strategy When I speak to people in our industry, I hear consistently “Well our demographic aren’t online really”. I have one word to say to that, Bunkum, here’s a second, Balderdash! Only this is…
Just exactly what is being searched pertaining to our industry In order to establish an SEO strategy for your business, you first have to identify the search terms that you want to target. I have done some generic searching based on our industry, I have not localised the results nor…
Internet stats, how they shape up When I speak to people in our industry about online marketing channels, I hear consistently “Well our demographic aren’t online really”. I have one word to say to that, Bunkum, here’s a second, Balderdash! Only this is a family blog and I have re-discovered…
Audiology Marketing Strategy For Lead Generation On A Hearing HealthCare Website In my post “Leveraging Keyword Search” I went through identifying the localisation of search phrases that you should cater to on your site. That is just the start of our task, after identifying those long tail phrases we then…
Healthcare Key Word & Long Tail Phrases, How To Leverage Them For Your Commercial Strategy. If you wish to turn your site into a lead generation site which allows you the opportunity to convert visitors to prospects, you need to localise your SEO strategy. The question as always…
Applying a solid multiple channel internet strategy to your Practice I have watched with interest some debates of late pertaining to suitability of the Internet as a marketing channel for our industry. Particularly debates centred around social media and it’s power or indeed lack of power for marketing. Social media,…
Your Patients Are Ever More Sophisticated, Is Your Ability To engage Them? I think it has become obvious to us all that our Patients and prospective Patients are changed, they are not the people that we have dealt with in the past. In as little as four to five years,…
Making Your Website Work For Your Hearing Health Practice Imagine your website handing you fully qualified leads, leads that know they have a problem and want to do something about it. Now imagine this happening on a daily basis, how cool would that be? Don’t worry its not another episode…