Articles covering online marketing strategies and deployment for the hearing healthcare profession
Let’s Talk Online Audiology Marketing Strategy I have talked probably incessantly at this stage about online audiology marketing. I hope I haven’t bored you to tears. I had a conversation with someone the other day about online strategy. I quickly realised that perhaps I had Only vaguely touched on overall…
Leveraging All Channels To Run An Online Audiology Marketing Campaign You have heard me talk about running an online campaign, you have also heard me speak about leveraging a blog and other channels to do it. So I would like to show you exactly what I mean. This is a…
How, Why and Where A hearing healthcare blog should really be the main platform for your inbound marketing strategy. Inbound marketing is a term that simply covers marketing that your prospective customers search out as opposed to you actively delivering it to them. A blog is where you can display…
A blog should be a large part of your online audiology marketing strategy A blog is key to your online audiology marketing strategy, content marketing as its known, is king. It allows you to engage with your prospective customer in a non threatening non aggressive way. In fact if you…
Online Audiology Marketing Is nearly always free You want to eat, you have to undertake marketing. Pretty simple fact really, marketing your business is something you can’t avoid. But what channels will you use in order that potential customers find you? Have you thought about on-line audiology marketing channels?
But Don’t Rush To Claim Yours Yet Google has announced that they are going to launch vanity URLs for Google+. I would have to agree with the general consensus among marketers that it is about time. Up to now your Google+ profile has been identified by an indecipherable number. Mine…
Reputation Management, If Your Customer complains, Will You Know? With the advent of disruptive media, consumers have more ways than ever to complain about a service or product. The bad news for companies seeking to protect and promote their brand is that the gripes can now take place in the…
Online Audiology Marketing, Deploying A Webshop In my last post I discussed ancillary revenue lines purely as a boost to top line revenue. With this post I would like to discuss how those lines can actually assist in your online audiology marketing. Again this strategy is relatively cost neutral, your…
Earwax, A Gift To Audiology Marketing? Is a multiple site approach to your online audiology marketing strategy right for you? One of my customers recently introduced a second website for his business. It is dedicated to one particular service he offers, earwax removal. In our particular area of operation, General…