Articles covering online marketing strategies and deployment for the hearing healthcare profession
Patient Reminders Software, Increasing Customer Engagement & Retention For Your Practice. I recently undertook a post on a blog that I manage for my employer on a piece of software named Patient Reminders. It is a piece of software that can be deployed as part of a practice management…
I came across a site recently that bills itself, quite aptly, as an online think tank for hearing. The site is rich with new thinking pertaining to the delivery of hearing Care across both the Private and Public provision sectors. The site has a couple of downloads, which I think…
FlowTown.com released an infographic called Social Advertising Reaching New Heights recently. It is a fascinating infographic detailing the use of Social Advertising and the goals that most businesses are moving towards in Social media. It also highlights the tools that businesses are using to monitor their campaigns. Enjoy This…
Leveraging Google Places For Healthcare Marketing Image via CrunchBase Google is the heavyweight in the corner, the Gorilla at the party. In search engine land it is one of the giants. Why is this important knowledge for you, a struggling Health Practice Manager? Because of your web presence and…
Another Audiology Marketing Opportunity By Geoffrey Cooling I recently posted about The Hearing Pages, stating that I thought it was a fantastic concept and one which i felt would be a real boon for the Hearing Aid Profession. So in an effort to convince the sceptical, I have placed a…
Image via CrunchBase If you are a follower of Widex Ireland, you know that I post some content and tweet a lot of links pertaining to social media and web presence. In my recent posts here I have been discussing these concepts and the strategies around them. Whilst I was…
The Hearing Pages I have come across Markus Hilbert several times on some of the sites that I wander through undertaking research and conversing with other folk in our industry. He has always struck me as a man who has it going on, although this may be because a…
I was asked to have a look at a new website recently for feedback. I have to say I am thoroughly impressed with the vision that has been deployed. In essence the website is a tool that allows a practice engage and manage new users during their trial or…
Social Media Engagement In Audiology By Geoffrey Cooling In our increasingly competitive industry, it is increasingly hard for an Audiological Practice to stand out from the crowd. There are hard differentiators, such as price, that we compete on, however, there are also soft differentiators such as Patient engagement, empathy etc.…
As I have said before, I find Hootsuite an invaluable tool to manage the seperate social media channels that I use both for my company and also my personal presence. It is feature rich and allows real customisation of views, something that is extremely important as your searches and lists…