Welcome To the Blog
Welcome to the site, my name is Geoffrey Cooling and I am the author here at Just Audiology Stuff. I have been involved in the Hearing Healthcare Profession for several years now. I initially worked as a Hearing Healthcare Professional for a large national retailer in Ireland. After several years in Practice I was approached to work for a manufacturer, where I was employed for four and a half years.
I recently Co-Founded Audiology Engine with Steve Claridge and we are now offering web-design, audiology SEO and content marketing services to the Audiology Profession internationally. We have had a pretty good response from the profession in the US and the UK so far.
This however is my personal blog, a blog that I have been writing for nearly five years. I haven't been nearly as prolific on here as I once was, but I still post from time to time. You can also catch some more web and marketing specific posts on Audiology Engine. Enjoy and please do comment
Audiology Engine
Audiology Engine was the shared brain child of myself and Steve Claridge. We combine our knowledge and skills to offer web development, audiology SEO and business development functions to the hearing healthcare market. We hope to offer products and services that will establish our Customer's on-line presence and drive their on-line audiology marketing success using
- Intimate Hearing Healthcare Industry Knowledge
- Intimate Understanding Of Patient Searches & Keywords
- Large Web Design & Development Experience
- Long Term SEO & Blogging Experience
- Humour, Hard Work & Pizazz
We offer best practice audiology SEO, web design, on-line hearing aid marketing and content marketing services to Independent hearing healthcare Practices worldwide. We have a proven track record of helping our customers excelling in the search engine rankings.
Hearables, Don’t Worry You Will Know What They Are Soon Enough
The Future Just Keeps Getting More Interesting, Hearables Are About To Change Your World Forever! Hearables is the latest term coined to describe the advent of wearable computing devices. Of all of the innovations exploding onto the market these have the possibility for greatest affect on our entire industry. That…
BSHAA Congress 2014, See You There
BSHAA Congress 2014 Coventry It has all been confirmed, I will be hosting one of the breakout sessions at the 2014 BSHAA Congress. My session will cover where we are right now, where we may well be in a couple of years and how you can ensure you are there.…
Why I Think Ziphearing and Sites Like It Are Important To You
Online Audiology Marketing Help For Free I recently received an invite to publish on LinkedIn. A new feature that LinkedIn has introduced as part of your profile page. It has been extended to some people for several reasons initially, but it will be available to everyone soon enough. So whilst…
Introducing ziphearing.com
An introduction to ZipHearing.com We have a guest post today by Jeff Hall about www.ziphearing.com. It’s an interesting concept that a lot of work and thought has been put into. Something of which I will talk about later. Enjoy. By Jeff Hall As hearing health care providers, it sometimes seems…
Don’t Forget Your People
The happiness of your staff is key to your success In the organised chaos that is running a Practice, it is easy to miss or forget things. There is always so much going on, chart notes to be written, orders to chase, invoices to match, checks to write etc. As…
Increasing The Conversion of Website Viewers
Turning Website Viewers To Leads and Then Sales I tried to get health insurance recently for myself and my family. My long suffering wife is putting the pressure on. In fairness, she is right to do so, we are not getting any younger and our health service is definitely not…
Increasing Your Audiology Marketing Leads With Good Copy
Writing copy for your audiology marketing that produces results Designing visuals, constructing adverts and writing copy for our audiology marketing activities is just another of my weekly chores. I have learnt a lot very quickly from both doing it and having some constructive criticism around it. It is a skill…
What Change Will Technology Bring
Interesting moves afoot Watson! So Starkey have officially announced their entrance into the Made For iPhone battle. They are to launch the Halo at the end of this month. It looks like this segment will just grow and grow. But wait there’s more, Oticon have made known their intention to…
Marketing, Business Management and Patient Retention e-book download
New Free E-Book For Download I have written a new e-book named Marketing, Business Management and Patient Retention in Audiology. You can download it free here Grab Your Copy Here It updates the earlier free e-book with new ideas, new tips and new strategies. If you have any feedback, it would be…
Products, Emotions and Engaging Our Customers
Online and offline advertising in the audiology world, how can you stand out? Your advertising is product based, but you know it is demeaning your profession. Want to change it? Let’s look at how. Above you can see elements of a slider that we use on our site. The elements…