Welcome To the Blog
Welcome to the site, my name is Geoffrey Cooling and I am the author here at Just Audiology Stuff. I have been involved in the Hearing Healthcare Profession for several years now. I initially worked as a Hearing Healthcare Professional for a large national retailer in Ireland. After several years in Practice I was approached to work for a manufacturer, where I was employed for four and a half years.
I recently Co-Founded Audiology Engine with Steve Claridge and we are now offering web-design, audiology SEO and content marketing services to the Audiology Profession internationally. We have had a pretty good response from the profession in the US and the UK so far.
This however is my personal blog, a blog that I have been writing for nearly five years. I haven't been nearly as prolific on here as I once was, but I still post from time to time. You can also catch some more web and marketing specific posts on Audiology Engine. Enjoy and please do comment
Audiology Engine
Audiology Engine was the shared brain child of myself and Steve Claridge. We combine our knowledge and skills to offer web development, audiology SEO and business development functions to the hearing healthcare market. We hope to offer products and services that will establish our Customer's on-line presence and drive their on-line audiology marketing success using
- Intimate Hearing Healthcare Industry Knowledge
- Intimate Understanding Of Patient Searches & Keywords
- Large Web Design & Development Experience
- Long Term SEO & Blogging Experience
- Humour, Hard Work & Pizazz
We offer best practice audiology SEO, web design, on-line hearing aid marketing and content marketing services to Independent hearing healthcare Practices worldwide. We have a proven track record of helping our customers excelling in the search engine rankings.
Signing Off 2012
Happy New Year By Geoffrey Cooling 2012 has been a most interesting year for me both personally and professionally. I took the decision to move the blog to this domain in August of this year. The original personal blog is still quite active receiving quite a few views every week.…
Worried Much? Perspective On Business Issues
Merry Christmas
Here we are finished our preparations, the stuffing stuffed and vegetables are prepped. We are settling in to a quiet evening with some TV. I hope that your Christmas is joyous, warm and peaceful. May you receive what you need, both you and your family. Regards Geoff
Pricing In Your Healthcare Marketing Strategy
Price list again, the scary topic! If you want to include it in your healthcare marketing, just how do you do it? By Geoffrey Cooling Price list, pricing, there I said it, you can come out from behind the couch now. Lets talk about that nasty subject, the rarely broached…
Healthcare marketing, Branding, one defines the other?
Mobile Sites Should Be A Part Of Your Healthcare Marketing Strategy
Mobile use for healthcare search increasing all of the time By Geoffrey Cooling It has become increasingly obvious with the release of more and more data pertaining to smart phone use that mobile websites are an imperative. Some interesting research from the States points to the fact that it is…
Tragedy refines your outlook
By Geoffrey Cooling In recent days there has been great tragedy, incidents in both China and America. Tragedies and misfortune are difficult things no matter the scale. Tragedies involving children have deep impact on everybody, tragedies on the scale of recent days are stunning to us. Attacks on children are…
Healthcare Marketing, The Structure Of A Blog Post
Structuring a blog post for maximum impact on your healthcare marketing strategy By Geoffrey Cooling I have seen more and more of the people that I am connected to blogg as part of their healthcare marketing strategy. I think that this is in fact a fantastic thing, because I know…
Healthcare Marketing, The Patient Journey As An Element
Make The Patient Journey An Element Of Your Healthcare Marketing By Geoffrey Cooling I think that by now most readers are au fait with my ideas around Patients as Advocates. With that central tenet in mind I believe that the Patient journey can be fashioned to be a leading element.…
Unlock The Value In Your Healthcare Practice
Before looking externally for sales success, try looking internally By Geoffrey Cooling I think we are all agreed that we are in tough economic times. I speak to business owners regularly who are chasing the silver bullet, the answer to their woes. They are all looking for the secret to…