Welcome To the Blog
Welcome to the site, my name is Geoffrey Cooling and I am the author here at Just Audiology Stuff. I have been involved in the Hearing Healthcare Profession for several years now. I initially worked as a Hearing Healthcare Professional for a large national retailer in Ireland. After several years in Practice I was approached to work for a manufacturer, where I was employed for four and a half years.
I recently Co-Founded Audiology Engine with Steve Claridge and we are now offering web-design, audiology SEO and content marketing services to the Audiology Profession internationally. We have had a pretty good response from the profession in the US and the UK so far.
This however is my personal blog, a blog that I have been writing for nearly five years. I haven't been nearly as prolific on here as I once was, but I still post from time to time. You can also catch some more web and marketing specific posts on Audiology Engine. Enjoy and please do comment
Audiology Engine
Audiology Engine was the shared brain child of myself and Steve Claridge. We combine our knowledge and skills to offer web development, audiology SEO and business development functions to the hearing healthcare market. We hope to offer products and services that will establish our Customer's on-line presence and drive their on-line audiology marketing success using
- Intimate Hearing Healthcare Industry Knowledge
- Intimate Understanding Of Patient Searches & Keywords
- Large Web Design & Development Experience
- Long Term SEO & Blogging Experience
- Humour, Hard Work & Pizazz
We offer best practice audiology SEO, web design, on-line hearing aid marketing and content marketing services to Independent hearing healthcare Practices worldwide. We have a proven track record of helping our customers excelling in the search engine rankings.
Social Media 2013
This is the latest stats from Erik Qualman is the author of Socialnomics and The Digital Leader.
A Two Tier Approach To Healthcare Marketing
Rushing towards new marketing methods and channels? Don’t forget the tried and tested! By David Keenan This is a guest post from a colleague of mine named David Keenan. David has been involved in the hearing profession for many years. He has worked both for manufacturers and in the dispensing…
A Formula For Healthcare Marketing?
Is there a formula you can follow for healthcare marketing? By Geoffrey Cooling What if there was a simple formula for advert deployment in your healthcare marketing that would reach successive generations of our prospective Patients? What if it was actually as simple as looking at the psychology of formulation of awareness…
Lets Talk Patient Retention In Hearing Healthcare
Patient retention, elements you really should consider to engender advocacy in your Patients By Geoffrey Cooling What do you need to think about when it comes to a Patient retention strategy? What bases must you cover and more importantly where? Like your healthcare marketing and indeed your brand, your Patient…
Patient Retention In Healthcare
Patient Retention Is Inextricably Linked To Employee Quality By Geoffrey Cooling I read an interesting article lately, To Be Customer Centric, You First Need To Be Employee Centric. The article by Shep Hyken was spot on really, it clearly set out what matters when it comes to your business success.…
Reach 70 Million People With Your Healthcare Marketing
Why Content Marketing Is A Necessity In Your Healthcare Marketing Strategy By Geoffrey Cooling The internet has changed people’s relationship with information. No longer do they need a library, nor in the first instance do they need a person of knowledge. They can access any information they need simply via…
Content Marketing, A Healthcare Marketing Necessity
Content marketing on slideshare I came across this recently and I was really impressed with it, I hope you like it. I know it will give you a clear idea why content marketing is the way forward. Magnetic Content: Strategies for Customer Attraction from Barry Feldman Regards Geoff
Patient Retention, You Got Them, Let’s Keep Them
Patient retention as part of your commercial healthcare strategy By Geoffrey Cooling Patient retention and referral is an imperative for all Practices in the current economic environment. In fact it is a concept that is becoming of greater importance across all healthcare sectors and professions. A good Patient retention strategy will…
Email as part of your healthcare marketing make up
What is Healthcare Marketing? Think Everything!
Practice Management, Commercial Strategy And Brand Marketing In Healthcare By Geoffrey Cooling Customer Service And Healthcare Marketing I am back to say it again, every part of your Practice, every facet of your Practice, every customer facing touch point is your brand. Therefore you should approach it in the same…