Welcome To the Blog
Welcome to the site, my name is Geoffrey Cooling and I am the author here at Just Audiology Stuff. I have been involved in the Hearing Healthcare Profession for several years now. I initially worked as a Hearing Healthcare Professional for a large national retailer in Ireland. After several years in Practice I was approached to work for a manufacturer, where I was employed for four and a half years.
I recently Co-Founded Audiology Engine with Steve Claridge and we are now offering web-design, audiology SEO and content marketing services to the Audiology Profession internationally. We have had a pretty good response from the profession in the US and the UK so far.
This however is my personal blog, a blog that I have been writing for nearly five years. I haven't been nearly as prolific on here as I once was, but I still post from time to time. You can also catch some more web and marketing specific posts on Audiology Engine. Enjoy and please do comment
Audiology Engine
Audiology Engine was the shared brain child of myself and Steve Claridge. We combine our knowledge and skills to offer web development, audiology SEO and business development functions to the hearing healthcare market. We hope to offer products and services that will establish our Customer's on-line presence and drive their on-line audiology marketing success using
- Intimate Hearing Healthcare Industry Knowledge
- Intimate Understanding Of Patient Searches & Keywords
- Large Web Design & Development Experience
- Long Term SEO & Blogging Experience
- Humour, Hard Work & Pizazz
We offer best practice audiology SEO, web design, on-line hearing aid marketing and content marketing services to Independent hearing healthcare Practices worldwide. We have a proven track record of helping our customers excelling in the search engine rankings.
Disruptive Technologies And The Age Of The Customer
Image via Wikipedia Why The Power Is Now In The Hands Off The Patient/Consumer Recent changes online and indeed the global uptake of the disruptive technologies that have arisen have changed our world dramatically. The introduction of the varied forms and platforms for social networking has changed immeasurably the power…
Patient Journey, A Clinical Nescessity & A Commercial Strategy
Using the Patient Journey as a Patient Retention & Referral Strategy As I have previously vouchsafed, our Patients/Customers have become ever more sophisticated and most Practices really need to adapt their planned Patient engagement and service scheduling to reflect that. You should look at your ongoing Patient engagement strategy as…
Online Diagnosis & Lead Generation, Qualified Patient Referrals While You, Do Nothing!
Making Your Website Work For Your Hearing Health Practice Imagine your website handing you fully qualified leads, leads that know they have a problem and want to do something about it. Now imagine this happening on a daily basis, how cool would that be? Don’t worry its not another episode…
Lack of Activity
I apologise in advance for the lack of activity over the next few weeks, my 13 month old grandson is to have major cranial surgery in two weeks. Whilst we were aware that this would be the case at some stage in the future, we were just informed that…
Manage Your Practice, The RATER Model of Assesment
My attention was brought to a recent article by a colleague, the article laid out an excellent explanation of the RATER Model. Another tool that can be applied to many sectors, but is quite satisfactory for use in Health Practice Management to assess exactly where your Practice is. The RATER…
14 Points, Seven Deadly Diseases, Deming’s Theories & Applying them to Health Practices.
Image via Wikipedia There is a large change in awareness of commercial concepts in Health Practice Management in its entirety, but particularly in Health Practices associated with the supply of products or medical devices. The Optical world has seen a seismic shift in the ongoing management of a Practice as…
Patient Reminders Software, an excellent potential Patient Retention Tool
Patient Reminders Software, Increasing Customer Engagement & Retention For Your Practice. I recently undertook a post on a blog that I manage for my employer on a piece of software named Patient Reminders. It is a piece of software that can be deployed as part of a practice management…
Audira, Thought Leading on Hearing Care
I came across a site recently that bills itself, quite aptly, as an online think tank for hearing. The site is rich with new thinking pertaining to the delivery of hearing Care across both the Private and Public provision sectors. The site has a couple of downloads, which I think…
Infographic on Social Advertising
FlowTown.com released an infographic called Social Advertising Reaching New Heights recently. It is a fascinating infographic detailing the use of Social Advertising and the goals that most businesses are moving towards in Social media. It also highlights the tools that businesses are using to monitor their campaigns. Enjoy This…
Round Out Your Practice’s Web Presence, Leveraging Google Places.
Leveraging Google Places For Healthcare Marketing Image via CrunchBase Google is the heavyweight in the corner, the Gorilla at the party. In search engine land it is one of the giants. Why is this important knowledge for you, a struggling Health Practice Manager? Because of your web presence and…