Optique’s use of decor and furnishing is a strong component of their audiology marketing strategy By Geoffrey Cooling In this post I would like to look at a very different deployment of a Practice. One of my customers has a practice on the Lisburn Road in Belfast. Some years ago…
How The Deployment Of A Practice Affects Your Audiology Marketing Strategy The deployment of your Practice is vitally important to how your Patients and prospective Patients feel about you as a professional and your Practice. In essence, your audiology marketing strategy is intrinsically about shaping perceptions of your prospective Patients. …
Earwax Removal In Belfast And Why It Might Matter To You In the post multiple sites, I talked about one of my customers and how he had deployed a separate site for earwax removal. I want to go through in more detail what he has done and why it might…
What Does Changing Thought In Audiology Marketing Mean To Website Design I think that there is the beginning of a shift within our profession towards content marketing as part of an overall audiology marketing strategy. I know that I and some others have been proponents of content marketing for some…
Social Media As Part Of Your Audiology Marketing Strategy In our increasingly competitive industry, it is increasingly hard for an Audiological Practice to stand out from the crowd. There are hard differentiators, such as price, that we compete on, however, there are also soft differentiators such as Patient engagement, empathy…
How Small Practices Can Beat The Big Boys With Clever Audiology Marketing Strategy Okay, we know the big boys can bring plenty of money to the fray. Their budgets for audiology marketing simply dwarf most small Practice’s allowance. Believe me that’s okay, they might have a lot to spend, but…
Publishing Your Price List As Part Of Your Audiology Marketing Strategy I published a post on the old blog called Hearing Instrument Price List, Publish And Be Damned? The article caused a bit of furore, splitting readers into two camps. Those that saw the how it fit into their audiology…
The Invisible Hearing Aid In Ireland, Leveraging keywords for Value as part of your Audiology Practice Marketing Strategy One of my customers, Celtic Hearing, has just deployed two new video adverts as part of their Audiology Practice Marketing. They will be used in a TV Campaign that they are about…
Let’s Talk Online Audiology Marketing Strategy I have talked probably incessantly at this stage about online audiology marketing. I hope I haven’t bored you to tears. I had a conversation with someone the other day about online strategy. I quickly realised that perhaps I had Only vaguely touched on overall…
How, Why and Where A hearing healthcare blog should really be the main platform for your inbound marketing strategy. Inbound marketing is a term that simply covers marketing that your prospective customers search out as opposed to you actively delivering it to them. A blog is where you can display…