The Use Of Video As Part Of Your Audiology Practice Marketing

The Invisible Hearing Aid In Ireland, Leveraging keywords for Value as part of your Audiology Practice Marketing Strategy

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One of my customers, Celtic Hearing, has just deployed two new video adverts as part of their Audiology Practice Marketing. They will be used in a TV Campaign that they are about to launch. However, alongside the television advertising they are planning an online campaign. As part of that online campaign they have posted the two adverts to YouTube.

The adverts have been designed and deployed in fact to take advantage of the search terms they want to target. The adverts will also be used on their website, which already gets more than a few hits a month. Chris and his team are forward looking and willing to innovate when it comes to their Audiology Practice marketing strategy.

They have seen some pretty excellent results from their digital marketing strategy. As part of their Audiology Practice Marketing they believe it is essential. They like me believe that it is a growing necessity to deploy a smart digital strategy. Here is the adverts, what do you think?

Advert Link Here

Would you, or are you deploying video as part of your digital marketing strategy? Do You think it will add value to your Audiology Practice Marketing?

Regards

Geoff

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About Geoffrey Cooling

my name is Geoffrey Cooling and I am the author here at Just Audiology Stuff. I have been involved in the Hearing Healthcare Profession for several years now. I initially worked as a Hearing Healthcare Professional for a large national retailer in Ireland. After several years in Practice I was approached to work for a manufacturer, where I was employed for five years. I am now the Co Founder of a business called Audiology Engine. We design websites, undertake content marketing and generally look after everything digital for audiological practices. I am also a contributor to many hearing profession periodicals and websites. I have written two commercially available books, The Little Book of Hearing Aids which is written for hearing aid consumers and Audiology Marketing in a Digital World which is written for Audiology Practice Owners. They are both available in Paperback and Kindle versions on Amazon. I also write for consumers on the website Hearing Aid Know, which is a website with the mission of demystifying hearing aids, their types and their technology. I have a great interest in commercial strategy as it applies to Healthcare in general and specifically to Hearing Healthcare. I also have a great interest in the psychology of sales and human interaction. I have been involved with social media for some time, both personally and professionally. I find the engagement and discourse on some social media channels fascinating. I instituted social media strategy for the company I worked for as an experiment. That experiment soon spread throughout the company and I am proud to say that the company is probably one of the most active in the industry. I would like to point out that all views, opinions and thoughts here are mine own. Unless of course they have been planted by the pod people, you just can’t take your eyes off the pod people. Those views do not necessarily reflect upon any views or opinions held by my employer, if I ever get another one. I think that our industry is in the middle of a time of huge change, I think that the change will be forced by both internal and external pressure. I think that private Independent Healthcare Practices will have to be smart and lithe of feet in order to meet these changes. I hope that some of my blatherings are of benefit to those Practices, Independent Hearing Healthcare Practices need to survive. I believe that if that occurs it will be of real benefit to Patients. I hope that I, and my writings will play a small part in their continued success.

2 Comments

  1. Geoffrey,

    I wrote a blog post recently about how audiology practices can use video to help promote and humanize their brands, check it out: http://www.earmeter.com/blog/2/audiology-video-sales-marketing

    It’s about using video in a slightly different way, not for SEO or to draw the customer to your website but to convince a customer who has already arrived on your website that your practice is friendly, trustworthy and the best place to go to get your hearing checked.

    Love to know what you think.

    Cheers,
    Steve

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