It was announced in Minneapolis on the 8th of August that the hearing industry’s largest manufacturers have collaborated to create the Hearing Industry Research Consortium or (IRC). The goal is to develop and direct a non-competitive, mutually agreed upon research agenda benefitting the hearing aid industry, its customers and…
Quite an interesting article at Virtual Strategy Magazine in relation to the US hearing aid market. The article was a report in relation to research undertaken by idata research.net . The research put Phonaks’ market penetration at 25% of the overall hearing market which was valued at $5.7 Billion Dollar…
As reported on China Daily.com the Starkey Hearing Foundation is supplying hearing devices to children in need in China: More than 100,000 Chinese children suffering from hearing disabilities are expected to receive hearing aid products for free thanks to a 10-year philanthropic project. The project was jointly launched by…
Online Audiology Marketing Is nearly always free You want to eat, you have to undertake marketing. Pretty simple fact really, marketing your business is something you can’t avoid. But what channels will you use in order that potential customers find you? Have you thought about on-line audiology marketing channels?
Introducing Ancillary Services To Your Practice In the article “Business Strategies In Hearing Healthcare, Synergistic Relationships” I talked about building relationships with associated service providers. In “Commercial Strategy In Healthcare, Ancillary Revenue Drivers” I talked about introducing ancillary services or product lines to your business. I structured those articles and…
BSHAA Professional Development Day At The Gomersal Park Hotel, Cromwell Suite BSHAA, The British Society of Hearing Aid Audiologists for my American readers, have a professional development day coming up that I think will be well worth attending for both members and non members. The day long conference will be…
Deploying A Hearing Aid & Optical Campaign We should take every opportunity to apply sound business strategies in our hearing healthcare Practices. Particularly as we face even more competitive times. With this in mind we need to consider how synergistic business relationships may be of real benefit to us. I…
But Don’t Rush To Claim Yours Yet Google has announced that they are going to launch vanity URLs for Google+. I would have to agree with the general consensus among marketers that it is about time. Up to now your Google+ profile has been identified by an indecipherable number. Mine…
Reputation Management, If Your Customer complains, Will You Know? With the advent of disruptive media, consumers have more ways than ever to complain about a service or product. The bad news for companies seeking to protect and promote their brand is that the gripes can now take place in the…