Articles covering online marketing strategies and deployment for the hearing healthcare profession
Super charge your healthcare marketing strategy by answering your prospective Patients questions By Geoffrey Cooling Content marketing should be an integral part of your online healthcare marketing strategy. Even if that content is just part of your website and not part of a regularly updated blog. A blog should be…
How Should You Put Pricing on Your Healthcare Marketing Channels? By Geoffrey Cooling Often in our profession, Practice owners choose not to include pricing on their online healthcare marketing channels. Requiring any potential Patient to instead call or visit the Practice for a quote. The reasoning behind this is understandable,…
Structuring a blog post for maximum impact on your healthcare marketing strategy By Geoffrey Cooling I have seen more and more of the people that I am connected to blogg as part of their healthcare marketing strategy. I think that this is in fact a fantastic thing, because I know…
Recent article in ENT & Audiology News By Geoffrey Cooling I was recently very honoured to be asked to write an article for an unusual edition of ENT & Audiology News. I had to check twice they had the right guy. When they indeed confirmed it was me they were…
Newest Social Media Demographic Research That May Factor In Your Healthcare Marketing Strategy By Geoffrey Cooling Our friends at Pew have released some updated statistics in relation to demographic use of social networks. The research is as of August 2012 and I think it is important for factoring into your…
Service Providers That May Assist Your Healthcare Marketing Strategy. By Geoffrey Cooling Last night I attended a talk in Belfast on SEO for small local companies. The Presenter David Horn gave an excellent basic lecture on best SEO Practices as they apply to local businesses. He also clearly set out…
Which social media channel for your healthcare marketing activities? By Geoffrey Cooling If you want to include social media channels in your healthcare marketing activities. It is important to have an idea about the demographic make up of those channels. Initially lets think about the age demographics that we are…
Can you engender trust in your healthcare marketing? By Geoffrey Cooling The simple answer is you can and if you do, you will be a winner. According to the latest research undertaken by Pew Research as detailed in Reach 70 Million a lot of people are searching online for health…
This is the latest stats from Erik Qualman is the author of Socialnomics and The Digital Leader.
Why Content Marketing Is A Necessity In Your Healthcare Marketing Strategy By Geoffrey Cooling The internet has changed people’s relationship with information. No longer do they need a library, nor in the first instance do they need a person of knowledge. They can access any information they need simply via…