Welcome To the Blog
Welcome to the site, my name is Geoffrey Cooling and I am the author here at Just Audiology Stuff. I have been involved in the Hearing Healthcare Profession for several years now. I initially worked as a Hearing Healthcare Professional for a large national retailer in Ireland. After several years in Practice I was approached to work for a manufacturer, where I was employed for four and a half years.
I recently Co-Founded Audiology Engine with Steve Claridge and we are now offering web-design, audiology SEO and content marketing services to the Audiology Profession internationally. We have had a pretty good response from the profession in the US and the UK so far.
This however is my personal blog, a blog that I have been writing for nearly five years. I haven't been nearly as prolific on here as I once was, but I still post from time to time. You can also catch some more web and marketing specific posts on Audiology Engine. Enjoy and please do comment
Audiology Engine
Audiology Engine was the shared brain child of myself and Steve Claridge. We combine our knowledge and skills to offer web development, audiology SEO and business development functions to the hearing healthcare market. We hope to offer products and services that will establish our Customer's on-line presence and drive their on-line audiology marketing success using
- Intimate Hearing Healthcare Industry Knowledge
- Intimate Understanding Of Patient Searches & Keywords
- Large Web Design & Development Experience
- Long Term SEO & Blogging Experience
- Humour, Hard Work & Pizazz
We offer best practice audiology SEO, web design, on-line hearing aid marketing and content marketing services to Independent hearing healthcare Practices worldwide. We have a proven track record of helping our customers excelling in the search engine rankings.
Earwax Removal As An Audiology Marketing Strategy?
Earwax Removal In Belfast And Why It Might Matter To You In the post multiple sites, I talked about one of my customers and how he had deployed a separate site for earwax removal. I want to go through in more detail what he has done and why it might…
Your Website As Part Of Your Audiology Marketing
What Does Changing Thought In Audiology Marketing Mean To Website Design I think that there is the beginning of a shift within our profession towards content marketing as part of an overall audiology marketing strategy. I know that I and some others have been proponents of content marketing for some…
Audiology Marketing, Six Tips For Social Media Engagement
Social Media As Part Of Your Audiology Marketing Strategy In our increasingly competitive industry, it is increasingly hard for an Audiological Practice to stand out from the crowd. There are hard differentiators, such as price, that we compete on, however, there are also soft differentiators such as Patient engagement, empathy…
Modern Practice Management In Hearing Healthcare
I have uploaded an updated presentation that I first gave a year ago in relation to modern practice management. I hope you find it of use. Regards Geoff
Audiology Marketing, Beating The Big Boys
How Small Practices Can Beat The Big Boys With Clever Audiology Marketing Strategy Okay, we know the big boys can bring plenty of money to the fray. Their budgets for audiology marketing simply dwarf most small Practice’s allowance. Believe me that’s okay, they might have a lot to spend, but…
Guest posting on Just Audiology Stuff
I would welcome anybody to guest post on Just Audiology Stuff. Particularly anybody who does not necessarily share my views. Hearing things from the same slant can be quite boring, so I would like to offer the site as a soapbox to all angles. Our profession, like many is made…
Audiology Marketing, Hearing Aid Price List Again
Publishing Your Price List As Part Of Your Audiology Marketing Strategy I published a post on the old blog called Hearing Instrument Price List, Publish And Be Damned? The article caused a bit of furore, splitting readers into two camps. Those that saw the how it fit into their audiology…
Starkey Hearing Responds To The Recent ASHA, ADA, AAA Joint Statement
Commoditization of hearing aids not in the interests of the Patient Tim Trine of Starkey Hearing posted an article to the Starkey blog a few days ago in answer to the joint announcement made by the ADA, ASHA and AAA. Oh and the Judeans’ People’s Front, or was that the…
The IPRO Practice Management System
The IPRO Practice Management System, Thorough,efficient, Comprehensive Practice Management Software Co-Authored By Lynne Leeming & Geoffrey Cooling The IPRO practice management system is a commercially available Practice Management Software that is designed and distributed by HS IPRO International. The software was originally designed for the Optical profession, but has been…
Audiology Marketing, Setting Up Online Channels
Audiology Marketing, Set Up The Channels You Are Going To Use In Your Online Strategy Initially you need to consider which channels you will leverage in your audiology marketing strategy. I would recommend Twitter, Google+ and WordPress for the blog. You have to understand how each works and more importantly…