Welcome To the Blog
Welcome to the site, my name is Geoffrey Cooling and I am the author here at Just Audiology Stuff. I have been involved in the Hearing Healthcare Profession for several years now. I initially worked as a Hearing Healthcare Professional for a large national retailer in Ireland. After several years in Practice I was approached to work for a manufacturer, where I was employed for four and a half years.
I recently Co-Founded Audiology Engine with Steve Claridge and we are now offering web-design, audiology SEO and content marketing services to the Audiology Profession internationally. We have had a pretty good response from the profession in the US and the UK so far.
This however is my personal blog, a blog that I have been writing for nearly five years. I haven't been nearly as prolific on here as I once was, but I still post from time to time. You can also catch some more web and marketing specific posts on Audiology Engine. Enjoy and please do comment
Audiology Engine
Audiology Engine was the shared brain child of myself and Steve Claridge. We combine our knowledge and skills to offer web development, audiology SEO and business development functions to the hearing healthcare market. We hope to offer products and services that will establish our Customer's on-line presence and drive their on-line audiology marketing success using
- Intimate Hearing Healthcare Industry Knowledge
- Intimate Understanding Of Patient Searches & Keywords
- Large Web Design & Development Experience
- Long Term SEO & Blogging Experience
- Humour, Hard Work & Pizazz
We offer best practice audiology SEO, web design, on-line hearing aid marketing and content marketing services to Independent hearing healthcare Practices worldwide. We have a proven track record of helping our customers excelling in the search engine rankings.
Analysing ROI In Online Healthcare Marketing
Set Your Metrics To Analyse Your Healthcare Marketing Success. By Geoffrey Cooling If you want to know how your online healthcare marketing is doing, you will have to metric it. In order to do that you will need to set targets or targeted actions that you wish to achieve. In…
Placing Outcomes In Your Healthcare Marketing
Making The Patient Experience Central To Your Hearing Healthcare Marketing Strategy By Geoffrey Cooling Needed Change In Healthcare Marketing Healthcare in general is changing, hearing healthcare in particular, healthcare marketing will need to change along with it. This change also feeds into our changing perspective on ourselves as healthcare professionals and…
Changing Your Healthcare Marketing, Service Over Product,
Most Of Our healthcare marketing is product based, how can we change it to service based? By Geoffrey Cooling It is obvious from many conversations I have had that many of us are unhappy with current marketing strategies. Many feel that our healthcare marketing leverages product and actually hurts us…
Healthcare Marketing To The Connected Patient
What effect will the connected Patient have on our healthcare marketing strategy? By Geoffrey Cooling Much more hearing healthcare information is available today than at any time in our history. The introduction of the baby boomer generation to our target market is only going to accelerate the information exchange. We…
Misleading Advertising In Healthcare Marketing
Can a terminology change help you combat misleading Healthcare Marketing from competitors? There is a particularly interesting debate ongoing on marketing in healthcare. Particularly marketing in services that are seen as non-core such as hearing healthcare, cosmetic surgery etc. Right now on LinkedIn there is a lively debate about misleading…
Busy Busy Busy, Content Marketing Experiment
Ongoing Results From A Recent Content Marketing Experiment By Geoffrey Cooling I have been quiet of late because I have been involved in an experiment with content marketing for two of my customers. Basically each of the customers had differing targeted outcomes. One wished to rank on a local search…
Podcast Or Video cast, What Do You Think?
By Geoffrey Cooling Recently I was in conversation with a friend of mine, she likes the articles but has real problems finding time to read them all. So I was thinking of starting a podcast series or perhaps a video cast when needed. Would any of my regular readers see…
Audiology Marketing, Optique’s Practice Branding deployment
Optique’s use of decor and furnishing is a strong component of their audiology marketing strategy By Geoffrey Cooling In this post I would like to look at a very different deployment of a Practice. One of my customers has a practice on the Lisburn Road in Belfast. Some years ago…
Community As Commercial Strategy
Can A Sense Of Community Be Brought to Your Patients And Drive Your Commercial Strategy? By Geoffrey Cooling I have written before briefly on community and my thoughts on how you can build your Practice’s. I believe that this approach can be a powerful part of your commercial strategy. In…
Practice Branding, Part Of Your Audiology Marketing Strategy
How The Deployment Of A Practice Affects Your Audiology Marketing Strategy The deployment of your Practice is vitally important to how your Patients and prospective Patients feel about you as a professional and your Practice. In essence, your audiology marketing strategy is intrinsically about shaping perceptions of your prospective Patients. …