Welcome To the Blog
Welcome to the site, my name is Geoffrey Cooling and I am the author here at Just Audiology Stuff. I have been involved in the Hearing Healthcare Profession for several years now. I initially worked as a Hearing Healthcare Professional for a large national retailer in Ireland. After several years in Practice I was approached to work for a manufacturer, where I was employed for four and a half years.
I recently Co-Founded Audiology Engine with Steve Claridge and we are now offering web-design, audiology SEO and content marketing services to the Audiology Profession internationally. We have had a pretty good response from the profession in the US and the UK so far.
This however is my personal blog, a blog that I have been writing for nearly five years. I haven't been nearly as prolific on here as I once was, but I still post from time to time. You can also catch some more web and marketing specific posts on Audiology Engine. Enjoy and please do comment
Audiology Engine
Audiology Engine was the shared brain child of myself and Steve Claridge. We combine our knowledge and skills to offer web development, audiology SEO and business development functions to the hearing healthcare market. We hope to offer products and services that will establish our Customer's on-line presence and drive their on-line audiology marketing success using
- Intimate Hearing Healthcare Industry Knowledge
- Intimate Understanding Of Patient Searches & Keywords
- Large Web Design & Development Experience
- Long Term SEO & Blogging Experience
- Humour, Hard Work & Pizazz
We offer best practice audiology SEO, web design, on-line hearing aid marketing and content marketing services to Independent hearing healthcare Practices worldwide. We have a proven track record of helping our customers excelling in the search engine rankings.
The Future Of The Hearing Profession In The Age Of The Consumer
Business is being turned on its head, our profession will be no different. You Need To Be Aware Of That. Facing The Future Of The Hearing Profession With recent events clearly in our mind, we know that the hearing profession may be facing great change. In fact we need to…
HLAA Reaction to Joint Statement statement
The Hearing Loss Association of America responded to the Joint statement of the AAA, the ADA and ASHA. with a statesment of their own. It welcomed the statement saying: HLAA applauds ADA, the Academy, and ASHA for joining HLAA in supporting consumer needs and setting a path for audiologists to…
The Hearing Profession US, Paradigm Shift
American Hearing Profession Representative Organisations Make Combined Statement In a particularly unusual move, the three representative organisations the AAA, The ADA and The ASHA made a joint statement focusing on changing consumer needs and realities within our profession. The American Academy of Audiology (AAA), the Academy of Doctors of Audiology…
Worldwide Hearing Industry Research Consortium Announced
It was announced in Minneapolis on the 8th of August that the hearing industry’s largest manufacturers have collaborated to create the Hearing Industry Research Consortium or (IRC). The goal is to develop and direct a non-competitive, mutually agreed upon research agenda benefitting the hearing aid industry, its customers and…
Phonak Maintains Lead In US Hearing Aid Market
Quite an interesting article at Virtual Strategy Magazine in relation to the US hearing aid market. The article was a report in relation to research undertaken by idata research.net . The research put Phonaks’ market penetration at 25% of the overall hearing market which was valued at $5.7 Billion Dollar…
Starkey Hearing Foundation Assist Children In China
As reported on China Daily.com the Starkey Hearing Foundation is supplying hearing devices to children in need in China: More than 100,000 Chinese children suffering from hearing disabilities are expected to receive hearing aid products for free thanks to a 10-year philanthropic project. The project was jointly launched by…
Marketing Your Practice For Free, Online Audiology Marketing
Online Audiology Marketing Is nearly always free You want to eat, you have to undertake marketing. Pretty simple fact really, marketing your business is something you can’t avoid. But what channels will you use in order that potential customers find you? Have you thought about on-line audiology marketing channels?
GN ReSound To launch New Platform In September
Ancillary Services, You May Think I’m Nuts, But!
Introducing Ancillary Services To Your Practice In the article “Business Strategies In Hearing Healthcare, Synergistic Relationships” I talked about building relationships with associated service providers. In “Commercial Strategy In Healthcare, Ancillary Revenue Drivers” I talked about introducing ancillary services or product lines to your business. I structured those articles and…
BSHAA, Professional Development In Hearing Care
BSHAA Professional Development Day At The Gomersal Park Hotel, Cromwell Suite BSHAA, The British Society of Hearing Aid Audiologists for my American readers, have a professional development day coming up that I think will be well worth attending for both members and non members. The day long conference will be…