Welcome To the Blog
Welcome to the site, my name is Geoffrey Cooling and I am the author here at Just Audiology Stuff. I have been involved in the Hearing Healthcare Profession for several years now. I initially worked as a Hearing Healthcare Professional for a large national retailer in Ireland. After several years in Practice I was approached to work for a manufacturer, where I was employed for four and a half years.
I recently Co-Founded Audiology Engine with Steve Claridge and we are now offering web-design, audiology SEO and content marketing services to the Audiology Profession internationally. We have had a pretty good response from the profession in the US and the UK so far.
This however is my personal blog, a blog that I have been writing for nearly five years. I haven't been nearly as prolific on here as I once was, but I still post from time to time. You can also catch some more web and marketing specific posts on Audiology Engine. Enjoy and please do comment
Audiology Engine
Audiology Engine was the shared brain child of myself and Steve Claridge. We combine our knowledge and skills to offer web development, audiology SEO and business development functions to the hearing healthcare market. We hope to offer products and services that will establish our Customer's on-line presence and drive their on-line audiology marketing success using
- Intimate Hearing Healthcare Industry Knowledge
- Intimate Understanding Of Patient Searches & Keywords
- Large Web Design & Development Experience
- Long Term SEO & Blogging Experience
- Humour, Hard Work & Pizazz
We offer best practice audiology SEO, web design, on-line hearing aid marketing and content marketing services to Independent hearing healthcare Practices worldwide. We have a proven track record of helping our customers excelling in the search engine rankings.
Audiology 2.0, what is it and what will it mean?
Hearing healthcare has been in a state of flux for many years, however, with the introduction of the OTC legislation, it seems that all of the threats to the traditional model have converged to apply maximum pressure on us. I don’t think that the belief that the sky is falling is…
Why Auditdata Systems Offer Outstanding Commercial Information For Audiology
In-depth Analytics Like Never Before I have been asked a few questions based on my last article. So I thought rather than answer questions individually, I would just write an article. Seems the easiest way. So, here it is, why do I think Audidata systems offer so much and what…
Auditdata, Interesting Company, Far Sighted Products
I got to spend a little time with a Danish company named Audidata recently, as you may know, I am fascinated with Patient management systems as a commercial strategy, not just a clinical need. Audidata are doing some really fascinating things in this sphere
Blueprint OMS and the General Data Protection Regulation (GDPR)
GDPR Data Compliance and Practice Management Software With GDPR approaching, it is important that your practice management system is compliant. It is also important to realise that even if you are using a compliant software system, how you handle the data is as important. A compliant software system does not…
Cognitive Bias and Hearing Aid Provision
Don’t let cognitive bias interfere with hearing aid recommendation I had the pleasure recently of making a short presentation to some Irish hearing aid audiologists on my experience with the latest Nx hearing aids from Signia. During the day and listening to some of the other presenters and the Dispensers…
Don’t fine tune or programme Widex Bi-CROS with latest Compass Software
The one with the Widex Bi-CROS System, the latest Compass Software and the perplexed Patient Interesting problem today, I was demonstrating a Widex Bi-CROS system to a prospective customer and it failed spectacularly, leaving me a little red-faced. Let me explain, first, some background. Set Them Up & Disconnect So,…
Kuduwave Audiometer & Why it Rocks
An Ideal Audiometer For Mobile Practices, Hell, an Ideal Audiometer For Any Practice First off, the important bit, I received no inducement, gifts or payment of any kind for this article (please offer it, I am not above bribery). So, the thoughts here are my own and haven’t been swayed…
GDPR, Patient Data & Why You Need To Consider Your Data Security
GDPR and The Effect on Data Security I recently published an article on LinkedIn detailing what GDPR is, and why it will have massive effects on the audiology profession across Europe. The real issue I see is that no one seems to be talking about something that will be enforced…
Astonishing Evidence Uncovered
If You Have Reached Here Without Sharing, Well Done Welcome to a social experiment on critical thinking If you have in fact reached this page without sharing the post, well done, you are awarded the Geoffrey Cooling Critical Thinking Badge of honour. If you have in fact reached this page…
Free Hearing Tests
The perception of free Why do we offer free hearing tests? Don’t get me wrong, I understand the impetus to do so. Everyone else is right? I think we should question that though. It’s easy for me to say that though, I never did anything on the basis that all the…