In an interesting turn of events Blamey and Saunders of Australia has been purchased by Sonova outright. Blamey and Saunders are a fascinating business that were one of the first online hearing aid sellers that we at Hearing Aid Know felt confident to support. What does the sale mean though…
An opportunity for Discourse By Geoffrey Cooling In the last couple of posts we have explored issues that are forefront in the States really. This issues have not really gained impetus in the general European market. However, we have to accept that they may well in the near future. I…
The question that we are afraid to ask? By Geoffrey Cooling I had an interesting conversation with Curtis Alcock on Twitter recently. Curtis is the driver behind Audira, an online site billed as a think tank for hearing care. It is an excellent site that explores and challenges accepted concepts around…
Are we victims of our own stupidity? Hell yes! In the minds of the consumer, particularly the new consumer, hearing well has become all about the product and not about the process. We as a profession internationally are responsible for this state of affairs. Our marketing strategy and business model…
Running an Open Day as part of your healthcare marketing strategy By Geoffrey Cooling Open house or open day events are a traditional and long used healthcare marketing strategy in the hearing healthcare profession. Lately there has been much discussion in relation to the efficacy and return…
Newest Social Media Demographic Research That May Factor In Your Healthcare Marketing Strategy By Geoffrey Cooling Our friends at Pew have released some updated statistics in relation to demographic use of social networks. The research is as of August 2012 and I think it is important for factoring into your…
How The Deployment Of A Practice Affects Your Audiology Marketing Strategy The deployment of your Practice is vitally important to how your Patients and prospective Patients feel about you as a professional and your Practice. In essence, your audiology marketing strategy is intrinsically about shaping perceptions of your prospective Patients. …
Earwax Removal In Belfast And Why It Might Matter To You In the post multiple sites, I talked about one of my customers and how he had deployed a separate site for earwax removal. I want to go through in more detail what he has done and why it might…
Online Audiology Marketing Is nearly always free You want to eat, you have to undertake marketing. Pretty simple fact really, marketing your business is something you can’t avoid. But what channels will you use in order that potential customers find you? Have you thought about on-line audiology marketing channels?
I recently read an article pertaining to the changing nature of Patients, and stop harrying from the back, I, contrary to the rumours can read, but I digress. The article was actually in reference to the changing knowledge profile of Doctors’ Patients, however it was thoroughly valid to the…