The articles in this category cover all elements of commercial Strategy in hearing healthcare
Using popular interest to your advantage in digital audiology marketing or the how to manual for content marketing Made for iPhone is obviously a hot topic in the internet ether right now. I said in my last post that I thought the instruments were a gift to digital audiology marketing…
Resounds appearance at the CES, a piece of genius Resounds recent appearance at the CES with the made for iPhone hearing aids was a piece of genius. They have pushed hearing aids into the consumer electronics space and the wearable tech space. People within the consumer electronics world were really taken…
ReSound Partners with Hearing Pros to create some innovative community marketing events I have been quiet of late because I have been particularly busy in the new job. I have planned out the first 100 days in order that God can laugh at me. So far he has left…
Wake up and smell the coffee At this time of year it is normal to look both behind us and plan for what is ahead. You can’t plan for 2014 without being completely aware of what happened in 2013. Analyse your data from last year closely, it will give you…
In this the second post containing consumer views Steve Claridge discusses his views and experiences. Steve is from the UK and whilst a young man, he is an experienced user. He is also a techy, exceptionally au fait with facets of several types of technology. I have conversed with Steve…
Cognitive Dissonance in hearing aid purchases and why it matters to you By Geoffrey Cooling As part of a branding presentation that I have given, I speak about reflected image. That is the reflected image of the consumer as it pertains to your brand. In other words how they see…
Somebody asked me why I write recently, why I dedicate the time to offer opinion and assistance? I think my father is to blame, what he taught me during our short twenty odd years together was this, At the end when your worth is measured when they talk of your…
Wireless connectivity is the beginning of a sea change in hearing aid technology, are you paying enough attention? It is interesting to watch the developments within our industry of late, in particular I refer to technological changes. There has been a raft of new advancements and products on the connectivity…
Social Media Use Can Be Dangerous, But That Doesn’t Mean You Shouldn’t Engage By Geoffrey Cooling Unless you purposely live under a rock and never engage with any public events or companies you really can’t stop some information about you appearing on the web. However you can to a certain…