The articles in this category cover all elements of commercial Strategy in hearing healthcare
Before looking externally for sales success, try looking internally By Geoffrey Cooling I think we are all agreed that we are in tough economic times. I speak to business owners regularly who are chasing the silver bullet, the answer to their woes. They are all looking for the secret to…
The Patient Experience, Leveraging Your Single Biggest Healthcare Marketing Channel By Geoffrey Cooling Your Patient is your single biggest healthcare marketing channel, that is a truism. With this in mind we need to consider the Patient experience. We also need to consider the Patient journey and what it represents in…
Tele-audiology, a disruptive technology that could be a threat or an opportunity By Geoffrey Cooling I have talked about tele-audiology before in general terms. Tele-audiology really covers the use of remote audiology through a full suite of hardware and software in the clinic location. However there is another form that…
Is Tele Audiology a good thing for your commercial strategy in hearing healthcare? By Geoffrey Cooling Tele Audiology has become a hot topic in our profession in recent times. In particular it is seen as a way in which we can assist people with hearing loss in the developing world.…
Patient retention, elements you really should consider to engender advocacy in your Patients By Geoffrey Cooling What do you need to think about when it comes to a Patient retention strategy? What bases must you cover and more importantly where? Like your healthcare marketing and indeed your brand, your Patient…
Patient Retention Is Inextricably Linked To Employee Quality By Geoffrey Cooling I read an interesting article lately, To Be Customer Centric, You First Need To Be Employee Centric. The article by Shep Hyken was spot on really, it clearly set out what matters when it comes to your business success.…
Patient retention as part of your commercial healthcare strategy By Geoffrey Cooling Patient retention and referral is an imperative for all Practices in the current economic environment. In fact it is a concept that is becoming of greater importance across all healthcare sectors and professions. A good Patient retention strategy will…
Practice Management, Commercial Strategy And Brand Marketing In Healthcare By Geoffrey Cooling Customer Service And Healthcare Marketing I am back to say it again, every part of your Practice, every facet of your Practice, every customer facing touch point is your brand. Therefore you should approach it in the same…
Optique’s use of decor and furnishing is a strong component of their audiology marketing strategy By Geoffrey Cooling In this post I would like to look at a very different deployment of a Practice. One of my customers has a practice on the Lisburn Road in Belfast. Some years ago…
Can A Sense Of Community Be Brought to Your Patients And Drive Your Commercial Strategy? By Geoffrey Cooling I have written before briefly on community and my thoughts on how you can build your Practice’s. I believe that this approach can be a powerful part of your commercial strategy. In…