Welcome To the Blog
Welcome to the site, my name is Geoffrey Cooling and I am the author here at Just Audiology Stuff. I have been involved in the Hearing Healthcare Profession for several years now. I initially worked as a Hearing Healthcare Professional for a large national retailer in Ireland. After several years in Practice I was approached to work for a manufacturer, where I was employed for four and a half years.
I recently Co-Founded Audiology Engine with Steve Claridge and we are now offering web-design, audiology SEO and content marketing services to the Audiology Profession internationally. We have had a pretty good response from the profession in the US and the UK so far.
This however is my personal blog, a blog that I have been writing for nearly five years. I haven't been nearly as prolific on here as I once was, but I still post from time to time. You can also catch some more web and marketing specific posts on Audiology Engine. Enjoy and please do comment
Audiology Engine
Audiology Engine was the shared brain child of myself and Steve Claridge. We combine our knowledge and skills to offer web development, audiology SEO and business development functions to the hearing healthcare market. We hope to offer products and services that will establish our Customer's on-line presence and drive their on-line audiology marketing success using
- Intimate Hearing Healthcare Industry Knowledge
- Intimate Understanding Of Patient Searches & Keywords
- Large Web Design & Development Experience
- Long Term SEO & Blogging Experience
- Humour, Hard Work & Pizazz
We offer best practice audiology SEO, web design, on-line hearing aid marketing and content marketing services to Independent hearing healthcare Practices worldwide. We have a proven track record of helping our customers excelling in the search engine rankings.
The Case For Social Media In Healthcare Marketing
Recent article in ENT & Audiology News By Geoffrey Cooling I was recently very honoured to be asked to write an article for an unusual edition of ENT & Audiology News. I had to check twice they had the right guy. When they indeed confirmed it was me they were…
Healthcare Marketing, Your Single Biggest Channel
The Patient Experience, Leveraging Your Single Biggest Healthcare Marketing Channel By Geoffrey Cooling Your Patient is your single biggest healthcare marketing channel, that is a truism. With this in mind we need to consider the Patient experience. We also need to consider the Patient journey and what it represents in…
Healthcare Marketing Strategy, More Recent Social Media Stats
Newest Social Media Demographic Research That May Factor In Your Healthcare Marketing Strategy By Geoffrey Cooling Our friends at Pew have released some updated statistics in relation to demographic use of social networks. The research is as of August 2012 and I think it is important for factoring into your…
Tele-Audiology, A Threat Or An Opportunity?
Tele-audiology, a disruptive technology that could be a threat or an opportunity By Geoffrey Cooling I have talked about tele-audiology before in general terms. Tele-audiology really covers the use of remote audiology through a full suite of hardware and software in the clinic location. However there is another form that…
Technology Levels, Ethics In Hearing Healthcare
Being ethical in the recommendation of hearing instruments By Geoffrey Cooling An interesting recent debate was sparked by an article in the Hearing journal. The article as many of you will know centred on ethics within our profession. It also questioned technology levels of instrumentation and the ethical quandary the…
Tele-Audiology In Hearing Healthcare
Is Tele Audiology a good thing for your commercial strategy in hearing healthcare? By Geoffrey Cooling Tele Audiology has become a hot topic in our profession in recent times. In particular it is seen as a way in which we can assist people with hearing loss in the developing world.…
Marketing Services For Your Healthcare Marketing Strategy
Service Providers That May Assist Your Healthcare Marketing Strategy. By Geoffrey Cooling Last night I attended a talk in Belfast on SEO for small local companies. The Presenter David Horn gave an excellent basic lecture on best SEO Practices as they apply to local businesses. He also clearly set out…
Healthcare Marketing, Generating Emotion In Yours
Will emotion help you engage prospective Patients with your healthcare marketing? By Geoffrey Cooling The generation of emotion may be the answer in your healthcare marketing. If something we meet in our lives stirs a strong emotion we usually remember it. Lets try it out, picture this, you are at…
Social Media Stats That Matter To Your Healthcare Marketing Decisions
Which social media channel for your healthcare marketing activities? By Geoffrey Cooling If you want to include social media channels in your healthcare marketing activities. It is important to have an idea about the demographic make up of those channels. Initially lets think about the age demographics that we are…
Healthcare marketing that health searchers trust.
Can you engender trust in your healthcare marketing? By Geoffrey Cooling The simple answer is you can and if you do, you will be a winner. According to the latest research undertaken by Pew Research as detailed in Reach 70 Million a lot of people are searching online for health…