Welcome To the Blog
Welcome to the site, my name is Geoffrey Cooling and I am the author here at Just Audiology Stuff. I have been involved in the Hearing Healthcare Profession for several years now. I initially worked as a Hearing Healthcare Professional for a large national retailer in Ireland. After several years in Practice I was approached to work for a manufacturer, where I was employed for four and a half years.
I recently Co-Founded Audiology Engine with Steve Claridge and we are now offering web-design, audiology SEO and content marketing services to the Audiology Profession internationally. We have had a pretty good response from the profession in the US and the UK so far.
This however is my personal blog, a blog that I have been writing for nearly five years. I haven't been nearly as prolific on here as I once was, but I still post from time to time. You can also catch some more web and marketing specific posts on Audiology Engine. Enjoy and please do comment
Audiology Engine
Audiology Engine was the shared brain child of myself and Steve Claridge. We combine our knowledge and skills to offer web development, audiology SEO and business development functions to the hearing healthcare market. We hope to offer products and services that will establish our Customer's on-line presence and drive their on-line audiology marketing success using
- Intimate Hearing Healthcare Industry Knowledge
- Intimate Understanding Of Patient Searches & Keywords
- Large Web Design & Development Experience
- Long Term SEO & Blogging Experience
- Humour, Hard Work & Pizazz
We offer best practice audiology SEO, web design, on-line hearing aid marketing and content marketing services to Independent hearing healthcare Practices worldwide. We have a proven track record of helping our customers excelling in the search engine rankings.
More Leveraging Of Video In Your Audiology Practice Marketing
Use of Video In Your Practice Waiting Room I have spoken about this before in a post named Leveraging Your Waiting Room on my old blog. It must have had some validity, because a guy I have a great deal of respect for named Steve Claridge has written a post…
The Use Of Video As Part Of Your Audiology Practice Marketing
The Invisible Hearing Aid In Ireland, Leveraging keywords for Value as part of your Audiology Practice Marketing Strategy One of my customers, Celtic Hearing, has just deployed two new video adverts as part of their Audiology Practice Marketing. They will be used in a TV Campaign that they are about…
Your Consultation, Have You Looked At It Lately?
Now More Than Ever, You Need To Assess Your Consultation Regularly I wrote a post last year in relation to consultation Practice. It actually caused a bit of a furore because it offended some with its sales reference. This was actually quite nice for two reasons. It meant that people…
What Is An Online Audiology Marketing Strategy
Let’s Talk Online Audiology Marketing Strategy I have talked probably incessantly at this stage about online audiology marketing. I hope I haven’t bored you to tears. I had a conversation with someone the other day about online strategy. I quickly realised that perhaps I had Only vaguely touched on overall…
Widex launches Menu Platform In India
Mumbai, Maharashtra, July 5, 2012 /India PRwire/ — Widex India unveiled and showcased its latest additions- WIDEX MENU is a new flexible product family in the basic segment which can be upgraded from a 3 channel hearing aid (ME3) to 5 or 10 channels (ME5 and ME10). Padmashree Syed Kirmani,…
Its All About The Data
Commercial Management Of Patients In a Modern Hearing Healthcare Practice The future profitability and growth of your hearing healthcare practice is already in your hands. On-going success in your business is all about the information that you actually hold. Your business can thrive from the careful tending of your existing…
Running An Online Campaign, Online Audiology Marketing
Leveraging All Channels To Run An Online Audiology Marketing Campaign You have heard me talk about running an online campaign, you have also heard me speak about leveraging a blog and other channels to do it. So I would like to show you exactly what I mean. This is a…
Hearing Healthcare Blog, Inbound Marketing
How, Why and Where A hearing healthcare blog should really be the main platform for your inbound marketing strategy. Inbound marketing is a term that simply covers marketing that your prospective customers search out as opposed to you actively delivering it to them. A blog is where you can display…
Content Marketing in Online Audiology Marketing, Your Hearing Healthcare Blog
A blog should be a large part of your online audiology marketing strategy A blog is key to your online audiology marketing strategy, content marketing as its known, is king. It allows you to engage with your prospective customer in a non threatening non aggressive way. In fact if you…
Unbundling Hearing Aid Fees, Re-claim Your Worth,
Unbundling Hearing Aid Fees. Meeting Consumer Demands Or Re-claiming Your Worth? In my last post I raised the question “Do we actually know what the Consumer thinks?” One thing is certain, if you undertake research into what hearing instrument users are saying among themselves, things become clear. They don’t understand…